Forums: Discussions for entrepreneurs and small business.

Okay everyone, I am ready for another round. I got a buyer interested at Target (preliminary stuff, but its still Target...)

I worked on this myself. Please let me know what you think about the overall look/feel

I HAVE TO LINK TO MY STORE (I know that already). I wanted to get a critique before I fully publish this baby...

 

Thanks again!

(Dale, what do you think of the new copy?)

 

http://chicpeeks.homestead.com/index.html

 

 

Hi Robin,

 

Great job on the website. While looking through it, these are a few things I`d consider, but nothing really major:

 

1. Title the page. When it`s open it just says `Home`. Title it ChicPeeks or something.

 

2. The video on the home page took a very long time to load, I actually thought it didn`t work at first.

 

3. Maybe use the `order now stars` as hyperlinks to your store. It provides another way for you to get people to that final goal of a purchase.

 

4. On the Press page, if possible, offer links to the sites that featured your product, and if possible, directly to the feature.

 

5. Consider moving the legal stuff off the contact page. You can create a link to it at the bottom of the pages, which would be more than sufficient.

 

6. Maybe add a FAQ page about the questions you get most often, this provides the customer independence and saves you time.

 

7. You may have this on your sales page, but since I can`t see it yet, I want to throw it out there: consider offering a mailing list option. This way you can keep your company in front of customers. Maybe offer a 10% discount on the first order when they sign up. Start with just their first name and email. (That way people are more likely to sign up, then if they have to give all their personal information.) And follow up monthly or whenever you choose to keep them familiar with the company. 

 

Best of luck. Love the concept and web design!!

A few points:

 

I suggest keeping the background for each web page consistent, "the solution" web page uses a different background.

 

I agree about the cartoon-ish character on the home page... the impression it give is more "homemade" than "professional". I also think the real photos may work better.

 

The video on the home page - I`d suggest using a Flash video instead of a windows media file (wmv). You might avoid some of the plug-in/download issues that Michael notes (above) because many people have flash player installed on their computer.

 

You might consider not having the video play automatically, but prompt the viewer to play the video.

 

If you need the video converted to flash, let me know I can do that for you (free).

 

~Roland

 

 

I can tell you`re going for that kind of hip, flat style that`s popping up on women`s book covers and dating websites.  But the site just doesn`t pull it off well so it ends up looking amateurish, rather than professional.  I`d recommend removing them or having it illustrated more professionally.

-  -  -

And I`ll agree with Webline about the message of the "problem".  You sort of make it sound negative to show cleavage.  (I`m not just saying this because I`m a guy.)  The point of low neckline is to do just that.  I think you need to get deeper into situations where your product could be used.  For example, on the solution page, you simply state that the first picture is a "problem".  But it`s not a problem.  However, SOMETIMES it can be.

Why don`t you say "When this isn`t appropriate but you want to wear that dress..." or something like that.  See how that gets the mind thinking?  It`ll make your customers think about the clothes they have.  Then follow it with something like "Now you can without showing too much."  You need to get deeper than just stating "problem" and "solution".

And I mean this with all the marketing copy, not just on that one page.  Your homepage doesn`t tap into any of these situational reasons, it just lists product features.  Cleavage isn`t bad, it`s just not always appropriate... which I think should be your core message.

As a guy my first question is, Why?

 

I would perfer to see the Model`s faces.

 

The video was ok. But a smiling face would be better.

Also I wondered what she did with the tape backing.  She appeared to

stick it to her clothing.

 

Maybe you can show a model with a proper time in place comparsion

 

a photo in a night club, and a photo of the same dress in church, or school with the cover up.

 

Plus I would like to see many more designs, Patterns and colors.