Forums: Discussions for entrepreneurs and small business.

There`s nothing at all wrong with Purbliss as your company name, trademark and so forth. That`s not the problem.

The issue is that one way or another you have to "brand" your company name. By that, it means that people should see the company name and immediately think....Candles!!

Yes I figured out that "purr" was "pure," but mostly because this is a site critique and I`m focusing a lot of attention on things, staying on the site. If I were just a casual visitor, I wouldn`t pay any attention.

Consider: I want some romantic candles because I just got a date with a super model. :-D So, being a guy, I go to Google and type in "romantic candles."

How many times does that phrase (a keyword phrase) appear in TEXT on your site? Let`s suppose it happens to show up for some reason. What I`ll see is a "results page."

That results lists the Page Title (meta title) as a main link, and 150 characters of description (meta description). Anything more than 150 characters causes the 3-dot ellipsis.

If I see "Purbliss" that won`t get me to click the link. But if I see "Purbliss -- Makers of fine decorator candles" that`s a whole different thing. See?

It`s not about making someone think. If you believe that successful retailing depends on creating a need to exert effort in a passing-by customer, I think you`ll be disappointed.

Online selling and ecommerce begin with the 4 seconds Web surfers may be willing to give to any particular site. If it takes longer than 4 seconds to "get the idea," most people just click away.

Hi Mary,

Dang it, Craig!  Why do you have to be right?  I get it now...  I`m learning a lot just through these threads.  Purbliss needs to connect with candles...I get it now.  Sorry, I`m slow today.  You`re right...I need to make it more to the point also.  I get bored when I look at certain sites because they don`t grab me or necessarily fulfill a need.  Point taken.  I`m starting over from scratch!

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Business should be all FUN and not work.

Soy Candles by Purbliss Candle Co

CB Photography

Glynns,

You`re asking a college drop out to critique your site.  :)  I love the color choices and the simple but eye catching graphics.  You give just enough information to grab people to want more BUT when you want more we have to e-mail you to purchase.  Shopping carts would definitely be helpful.  I see what you mean being more `retail`.  All in all it`s like the cliffnotes to marketing 101.  LOVE IT!  I wish I were closer to attend your class.  I do much better in the classroom than I do reading a book.  I hate reading.  Which is why I dropped out of school!  But hey, I make a nice living off my photography business and looking to get my little candle biz off the ground.  I am talking to the husband about purchasing your marketing tutorial...he`ll do all the reading of course!  I definitely love the how you haven`t `cluttered` your site with nonsense.  It`s to the point.  Definitely something I like because I won`t read a bunch of junk I don`t have to! 



-------------------------

Business should be all FUN and not work.

Soy Candles by Purbliss Candle Co

CB Photography