There`s nothing at all wrong with Purbliss as your company name, trademark and so forth. That`s not the problem.
The issue is that one way or another you have to "brand" your company name. By that, it means that people should see the company name and immediately think....Candles!!
Yes I figured out that "purr" was "pure," but mostly because this is a site critique and I`m focusing a lot of attention on things, staying on the site. If I were just a casual visitor, I wouldn`t pay any attention.
Consider: I want some romantic candles because I just got a date with a super model. :-D So, being a guy, I go to Google and type in "romantic candles."
How many times does that phrase (a keyword phrase) appear in TEXT on your site? Let`s suppose it happens to show up for some reason. What I`ll see is a "results page."
That results lists the Page Title (meta title) as a main link, and 150 characters of description (meta description). Anything more than 150 characters causes the 3-dot ellipsis.
If I see "Purbliss" that won`t get me to click the link. But if I see "Purbliss -- Makers of fine decorator candles" that`s a whole different thing. See?
It`s not about making someone think. If you believe that successful retailing depends on creating a need to exert effort in a passing-by customer, I think you`ll be disappointed.
Online selling and ecommerce begin with the 4 seconds Web surfers may be willing to give to any particular site. If it takes longer than 4 seconds to "get the idea," most people just click away.