I took a look at the site (http://www.purbliss.com/
) and concur with the above, that there`s not enough selling going on. It`s that "retail" sense you mentioned in your intro.
One big problem is that the whole front page is in graphic images. First of all, it loads in a jigsaw pattern and is distracting to viewers. Secondly, because the search engines can`t read words as graphic images, that`s where the SEO disadvantages begin.
From a semantic perspective, I think it`d make sense if you have a way to link the word "bliss" with "candles." Already, you`re going to have a lot of people reading "purr bliss" and not see the "pure" part of it. So that gets people wondering, "What`s purr bliss?"
I`m thinking perhaps a nice tag line would help, right up there where everyone can see it. What`s the single most important part of your business, would you say? You have 10 words. :-) Give it a shot, and maybe we can brainstorm.
Another very advantageous part of a Web site is the page titles. For whatever reason, your home page title isn`t showing. It`s possible that the meta tag isn`t correct?
(meta name-equiv="TITLE" content="...etc.....")
I`m not sure that "name-equiv" is a valid tag.
On your product photography, again on the home page, with the pictures being dead-on from the front, I have to say they look more like plastic buckets you`d find in a hardware store.
Again, because of the lack of connection between Purbliss and "candle," it`s not immediately obvious what you`re trying to sell. What I`d like to see would be something more three-dimensional, so people can see that these are candles. And perhaps having the flame would be nice.
But overall, the main problem is the lack of a quick "grabber" on the main page. The rest of the site all works off that initial interest. And, again, because so much of the site is only in graphic format, none of the search engines are going to notice much of any content.