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If you have a "brick and mortar", your music of choice?

 
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MattTurpin

posts: 249

Feb 24, 2009 10:08 PM ET    Quote  Report Abuse
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Whenever I go into a grocery store, or any department store, for that matter, I hear the same God-awful (in my opinion only of course) easy listening 80`s pop garbage. I realize it was selected not by choice but by process of elimination. Anything anyone could possibly find offensive was weeded out in short order, and the result was what remained. I`m not sure it entertains anyone.

As a hopefully, soon to be, owner of a cafe, I`ll get to pick the music. The options are boundless. I`m more limited by the medium than the selection. Satellite radio is apparently dying, according to 1st hand accounts by friends and family who used to swear by it. My first and ideal choice is simply to get a public broadcast license from BMI and hand select MP3`s and CD`s of music tailored to the audience and the sanity of my staff and I. This might prove to be expensive and cumbersome, so regular radio might have to suffice for the first year or two.

What do you people like for your own companies? I`m a fan of symphonic metal like Within Temptation and Nightwish, which might be too loud if I draw an older audience, but could work if the late night hours pan out the way I`m hoping. Do you play the music you enjoy, or do you play the music scientifically guaranteed not to offend even the most sensitive of prudes?

I guess that`s not a very unbiased way of phrasing it. Do you aim for entertaining or inoffensive as your focus in selection? Granted, the two wouldn`t be mutually exclusive in an ideal world, but this is a world where everybody feels entitled to be offended by just about everything, and you can never be too safe. I`m leaning towards entertainment, unless too many people tell me to aim for boring.


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Making limitless possibilities much more limited.
Webline

posts: 687

Feb 25, 2009 6:23 AM ET    Quote  Report Abuse
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I would think that it should be based on the environment you are going to create .... if your cafe`s goal is the younger crowd and the decor is designed for that age group, I doubt that Barry Manilow will appeal to anyone, and if your target market is seniors and retirees, I wouldn`t think that Judas Priest blaring from the ceiling would go over too well. If you have a mix of ages and backgrounds, it`s hard to say. As you said, if you have different age groups and types of crowds at different times of day and night, there`s no reason you can`t adjust from there to suit who the current customer base is.


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M Hall
Website Critique Community
International Society of Curmudgeons


patentandtrademark

posts: 1332

Feb 25, 2009 5:45 PM ET    Quote  Report Abuse
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If you are like some business owners and just plop in a CD or line up a few MP3`s - be prepared to be sued.  Buying a CD does not give the right to play it in a public business.

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James Lindon, Ph.D. Patent Attorney
Lindon & Lindon, LLC
Cleveland, Ohio
Patents, Trademarks, Copyrights, Pharmacy Law, Litigation
[this is not legal advice - provided for discussion only]
Intellectual Property for the Individual and Small Business: Identify, Protect, Enforce, Defend.
"Fools rush in where angels fear to tread."
http://www.LindonLaw.com
MattTurpin

posts: 249

Feb 25, 2009 7:46 PM ET    Quote  Report Abuse
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The plan is to be 100% legal and pay for the licenses from the record industry. I know it can be done. I just hope the price is reasonable. To call my budget a shoestring budget would be an offense to shoestrings, and I hope to pay the fees for this licensing out of pocket.

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Making limitless possibilities much more limited.
Webline

posts: 687

Feb 25, 2009 7:57 PM ET    Quote  Report Abuse
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James, I never knew that. Just wondering .... if you play it as the main reason to create revenue ( as in a radio station ) vs using it as a "secondary" aspect of a business, is there a difference from a legal aspect?


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M Hall
Website Critique Community
International Society of Curmudgeons


MattTurpin

posts: 249

Feb 25, 2009 8:22 PM ET    Quote  Report Abuse
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I hope this works - fourth time`s a charm. Come on, forums. Post for me.

Here`s the license for getting permission from BMI to play digital music publicly. My fee came to 191.25 a year. Occupancy x 2.55 for CDs.

http://www.bmi.com/forms/licensing/gl/ede.pdf

EDIT: Gotta read the fine print. Apparently there`s a minimum annual fee of 320.00. I`m going to see if I can`t rack up some more fees to bring my total as close as possible to that minimum. Anything 320 or less is 320. Anything over 320 is whatever it is. I`m thinking Saturday nights are karaoke nights. Weekends at cafes are dead. Karaoke is wildly popular around my area. I`ll be the only one working saturdays anyway. 

EDIT #2: To answer Hall`s question - they do charge you more if you use music as a feature and not a supplement. IE: My fee is just for listening music. If I offer dancing, I add another buck and a half or so per occupant to my rate. If I have a DJ, they add a little more. If I have a covercharge, a little more. It seems like it CAN get wildly expensive. I hope my patrons don`t want dancing, though, if my cafe becomes the sort of place that`s packed with caffeine intoxicated dancing college people, well I think the revenue will justify the expense. I`m not thinking that`ll be the case.
MattTurpin2/26/2009 3:59 AM


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Making limitless possibilities much more limited.
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