You don`t need to spend a fortune on advertising your website unless you want to.
I find that discreet marketing and word of mouth work for me best. By discreet I mean adding the link to your site in all your e-mails, posts outside the forums, etc.
You can have the best website in the world but people like to know who you are and they need to feel they can trust you. Joining online networks and becoming involved in discussions works well. Over time, people will either like you or they won`t.
ROI comes in all shapes and forms. [IMO]
If you are researching the net branch or are looking into opening your own mortgage net branch, we have an alternative to net branch opportunities. Ask us about mortgage branch opportunities, we love to talk and write about this.