Thanks for asking
Having been in the retail coffee business or five years, I can make recommendations based on customer feedback. Also I realize the value of cost .v. value. People, who drink espresso drinks, do not always want to pay for the top of the line produced, and if you decide that because YOU want to serve them, you can pay for quality that isn’t realized in a monetary return. I Sample products continuously and extensively, which I feel allows me to make sound based recommendations based on quality and price.
Mostly though it the time I have spend being a wholesale coffee roaster that has allowed me to observe both successful espresso business and ones that have failed. Due to my intimate relationship with my customer, I have seen for the inside mistakes and lessons that I feel can benefit anyone who is thinking about starting a Coffee/espresso business.
I don’t and never have operated my business as a “hobby” I’m serious about Coffee. I participate in on-line coffee forums, and am involved in the coffee culture. I passionate about providing the Crème de la Crème on total customer satisfaction and helping others succeed in this industry. (In fact I’m roasting right now).
I started my business from the ground up. I have managed to make it in a very competitive local market, and know how difficult and rewarding having your own business can be.
Rich, thank you for the Killer recommendation I greatly appreciate it.
Honestly I’m not a real good writer, so please bear with me J
We all know that Undercapitalization is the biggest contributor to small business failure. However there are industry specific issues that even enough capitol wouldn’t matter if ignored.