Suppose we look at this generically. Suppose you sell an
air-conditioner. The reason you chose the product is that when you went
to school in Georgia, you noticed the everyone always had an A/C unit.
If it broke they fixed it or bought another one.
Everyone you spoke with said that without an A/C unit, they`d die.
Stores selling those items always had business, always did well, always
succeeded. So you decided that selling A/C units was a great way to
start a business. Back home, where you come from, you`ve never seen an A/C store, so there`s clearly a market.
Four years later, with some money saved up, you moved back to Alaska
and opened up your A/C store. You had to make some minor changes, then
a few more, to make it more "Alaska friendly."
Now you`re wondering whether or not you should do *exactly* what they
do in Georgia, because that certainly works all the time. :-)