I think the question is if he is going to get a million hits in a month by taking out newspaper ads, say he sends his ad to every newspaper in each city that is a couple hundred of million potential people seeing it, now if only 1 million go to the site per month, what is the best way to make money? i would say offer something whether it be information , whatever your sites about and hopefully it is not just a made for adsense site, or landing page, but adsense or something similar should work best, less work involved, don`t sell anything that you have to ship yourself maybe do amazon reseller with adsense should work good.
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Chris Maddaloni is an Internet Marketing Consultant for http://www.advernation.com a New York City based Internet Marketing Company serving businesses in Manhattan, Brooklyn, Queens, Staten Island, The Bronx, Long Island and Westchester. He has helped websites with SEO (Search Engine Optimization) getting them exposure on the first page of top search engines using organic methods. He has a blog at http://www.advernation.wordpress.com and http://www.advernation.blogspot.com
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Chris Maddaloni is a consultant for Advernation LLC New York City Internet Marketing & Search Engine Optimization an internet marketing company located in NYC



