Forums: Discussions for entrepreneurs and small business.

I`d like some ideas, rather, a "what do you do?" thread about customer retention.

I`m in the computer/internet services market and I do little things like show an active interest in my customer`s businesses by sending them occasional blog posts and book ideas specific to their niche.

Like "Hey John I thought you might find this interesting, T"

Something as simple as that.

What do you do?  (I`m mining for ideas...)

Hi T,
    From my experience the best way to keep and retain clients is a mix of a few things. 
-First is to let them know that you really care about your services and that they are happy with them. 
-Get to know them/family on a personal level (hobbies/ favorite foods/sports/ etc).  That way when you speak with them you can have done a "little research" on the topic.
-Give a small discount after a certain billing amount
-Do discount prepaid hourly plans

These are just a few things.  I hope it helps and good luck




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Whatever contact you have it is important to be consistent so that they don`t have a chance to forget you.

I like to have at least six contacts a year and will make those with phone calls, email, a few greeting cards and a postcard or two.  Sometimes you are not sure this is working because you do not get a response each time you make a contact.  I know it works though to keep you connected leading to more business, referrals and most certainly a good relationship.

This week October 6th - 10th is Customer Service Week.  I sent out an email making sure that my customers know that I am always here to serve them.  For those that respond to my email I will have a drawing at the end of the week.  Communication is a two way street so I really wanted to encourage them to at least acknowledge they had received my message.



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Mary
24/7 Greeting Card Store
www.GreetingCardGoldmine.com