Forums: Discussions for entrepreneurs and small business.

I have a simple website www.kcflipbooks.com.  I know I need to rev it up.  Please let me know what you do and don`t like.  What would you like to see?

Hi,

I really liked the simplicity of your home page.  I immediately clicked on the video, watched the entire clip, was intrigued, and started clicking around.  So with that said....

1.  If you are on a tight budget:

A.  Hire a graphic designer to re-design your top banner
B.  Re-Design those `stars; on your specials & events page

2.  If you have a little higher budget:

Your site is built with Joomla, hire a graphic designer to design a new design, ask him to `splice` the design into CSS/HTML.

Hire a company like Shape 5 to implement the design:

http://www.shape5.com/component/option,com_virtuemart/Itemid,88/page,shop.browse/category_id,6/

I know the owner of the company there (Jonah).  He is a great guy and is a great Joomla expert.  He is pretty busy so you will need to convince him to take on your project.  If he is busy you can try sitepoint.com to find a programmer...or a company like ours...but we are more expensive than a freelancer.

Jeff

Thank you.

I like it. The only problem I had was that the video would pause to buffer periodically, but it may just be the load on the DSL line for today. (It`s a kind of rainy day, and I notice slowdowns with rain.)

All things considered, you`ve definitely got the interesting idea. It`s clear that you go places and let people make flip books right there. That covers the "impulse" buy. But I also see where you`re a bit "blah."

I agree with Jeff that this may be more of a design and presentation problem. You don`t really have a strong "sales letter" on the main site page. One option might be to extract some frames from the video and use them as still pictures. That`d put across the idea even before anyone watches the video.

I`d also make a summary of your FAQ page, and use that on the main page. Maybe three paragraphs of "what is this thing, and how does it work." Not everyone wants to click a video.

Another important aspect is the idea that you bring a team and equipment to a location. It isn`t an "item" your visitor can order online and have shipped.

So you might split apart the home page into three sections:

• What is a Flip book?
• How do I make one?
• How do I get one?

Note that the making process is one thing, but the buying one is quite different. The sections might be to the sides or below the video, with that video being below the few fast sales paragraphs.

A graphics layout person would definitely help when it comes to livening up the overal color scheme of the site. In the video you`ve got all this fun, speed, excitement, laughter, and hubbub. None of that is coming through on the Web page. You want the "motion and commotion" of your concept to also be there on the site. That`s layout and design. :-)

The video is great.  I`m thinking how we don`t have that at our mall here in Florida.  I had never seen that before.  Luv the I love you wedding couples as favors.  Maybe you can franchise or sell the license for someone else to set up shop.  Only thing I noticed is the front page banner.  The video is high resolution, up-beat, crisp photography books, professional machinery and then we have a homeade cover page that reminds me of the local professional performance group.  There is a big difference here.