I like it. The only problem I had was that the video would pause to
buffer periodically, but it may just be the load on the DSL line for
today. (It`s a kind of rainy day, and I notice slowdowns with rain.)
All things considered, you`ve definitely got the interesting idea. It`s
clear that you go places and let people make flip books right there.
That covers the "impulse" buy. But I also see where you`re a bit "blah."
I agree with Jeff that this may be more of a design and presentation
problem. You don`t really have a strong "sales letter" on the main site
page. One option might be to extract some frames from the video and use
them as still pictures. That`d put across the idea even before anyone
watches the video.
I`d also make a summary of your FAQ page, and use that on the main
page. Maybe three paragraphs of "what is this thing, and how does it
work." Not everyone wants to click a video.
Another important aspect is the idea that you bring a team and
equipment to a location. It isn`t an "item" your visitor can order
online and have shipped.
So you might split apart the home page into three sections:
- What is a Flip book?
- How do I make one?
- How do I get one?
Note that the making process is one thing, but the buying one is quite
different. The sections might be to the sides or below the video, with
that video being below the few fast sales paragraphs.
A graphics layout person would definitely help when it comes to
livening up the overal color scheme of the site. In the video you`ve
got all this fun, speed, excitement, laughter, and hubbub. None of that
is coming through on the Web page. You want the "motion and commotion"
of your concept to also be there on the site. That`s layout and design.