I believe strongly that Technology Integration should be a basic piece of starting your business. I was listening to a podcast (April 8, 2006) where Allan (Hope I spelled your name right) asked some questions. You can see from http://www.picopad.com that his great product is clearly not technical. However, he is using technology to drive sales and marketing.
Just a sidebar, I guess you cannot get as technical minded
as me, but you cannot sometimes just beat a sticky pad or PicoPad. Anyway,
I am sure Allan uses technology in all aspects of his business.
The point I want to make is
Technology should be a critical part of every business no matter what the
I wonder if you all have seen that Saturday Night Live skit “Nick,
Your Company’s Computer guy?” This is NOT
they way IT should be ran. I have a
whole idea about computer people and qualifications that is out of the scope of
this post. Frankly, many people in the
field do not have the proper experience or lack the entrepreneurial spirit to
provide the complete IT package for a company just starting a business.
IT is a passion. Everything should invest your dollar in should
somehow positively affect your bottom line. As a small business you can have the same
tools as the large businesses. You spend
money on marketing to improve sales. IT
traditionally has been viewed a cost center.
Money you spend on IT should help your sales, marketing, and serve your
customers. IT should save you time,
money, and improve your business.
Here are some qualities you should look for in your IT Advisors (Internal or External based):
- Entrepreneurial Spirit – a business focused IT guy (this is rare)
- Strong Technical Knowledge (I mean strong understanding of systems not just a guy who can get a desktop working)
- Passion for IT -- The best IT people breath IT, but be careful you want to make sure they have entrepreneurial spirit.
- Ability to build a solid IT infrastructure on a limited budget.
- Understand Business Workflows and IT Integration
- Nutshell: You want an IT Jedi!
Check my Profile for Messengers