Forums: Discussions for entrepreneurs and small business.

First thoughts:
On the idaleaders.com video, I just walked away. Yes, it`s nice that you tell me there`s a 1.5minute delay for buffering, but in today`s world of YouTube and other video, that`s unacceptable.

The mycerpsavings.com site was more interesting, although I didn`t see any video to watch. I`d strengthen the CDRP=Collision Deductible Reserve Plan. Acronyms are a bit tough without there being a constant and immediate "translation" in the readers` minds.

The recordings.dimdim... site was a lot faster, the video loaded immediately, and I had no trouble with the technology. But the content was boring, so I didn`t bother listening to the rest of it beyond the "how I got into this."

All in all, and as I`ve mentioned in other threads, there MUST be a way for you to find someone with a strong, charismatic audio voice, somewhere in your group of friends, relatives, or acquaintances. Right? Beyond that, you surely can find someone with a basic recording setup to give you better quality sound.

The main issue here is that we hear all sorts of things people don`t realize we hear. In the third example, the static and poor sound quality is much more interrupting than whatever language and meaning issues are there in the second site.

So even with a shoestring budget, there`s for sure someone, somewhere who has a "great radio voice." :-) And they`d likely be all excited about reading a script for you, inexpensively.

Visually, reading a site (and looking at pictures) involves one form of mental processing. Reading words and text is very different. So right there, you have two different forms of cognition.

But those two methods are fundamentally different from "hearing" a site, and the way we process sound and language. The sales method for each of the three basic systems is quite different.

Of the three tools, I think the middle (listed above) is probably the most effective. It could use work, but not as much work as the other two.

The different tools introduced would surely help other businesses to improve and sustain their business. Good thing that your company has shared some of its tools that would help in building business. For sure, any company has their own marketing services as part of their business strategy.  

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