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FeliciaSlattery

posts: 16

Aug 01, 2007 11:12 PM ET    Quote  Report Abuse
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Hello!

I came across this great site and just had to jump in!  I am a communication consultant, speaker & coach and I specialize in helping home-based businesses effectively communicate who they are to their ideal target markets.

I am a home-based business owner myself, and am from the far west suburbs of Chicago.  I`ve been teaching communication skills for over a decade and I love it!

Last week I put the finishing touches on my brand new website, http://www.communicationtransformation.com.  I am so excited about it-- I`ve had lots of great feedback... plus found a few things to tweak and make a bit better.  I`d love to know what you think!

For you, I offer a free e-course delivered to your email over the course of 5 days where you`ll discover how to Increase Business by Communicating Your Credibility.  We all know how tough it can be to establish credibility in the marketplace as a start-up small business. I`ll show you how in 5 easy step-by-step interactive lessons.  Sign up now at:   http://www.communicationtransformation.com/creating-credibil ity-ecourse.html

I look forward to meeting many people here and sharing ideas!

Warmly,

Felicia

 

 

 



-------------------------

Felicia J. Slattery, M.A., M.Ad.Ed.
Communication Consultant, Speaker & Coach
Want more business?
Discover how you can Increase Business by Communicating Your Credibility. FREE e-course at: http://www.communicationtransformation.com/creating-credibil ity-ecourse.html
CraigL

posts: 9051

Aug 02, 2007 2:15 AM ET    Quote  Report Abuse
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Hi Felicia, welcome to Startup Nation (SuN) :-)

Kathy and I are from Batavia, so probably somewhere nearby. Interesting Web site.

There`s a topic that could use help from a business communicator, where the SmudgeGuard is looking for a tagline. `Figger y`may`s well get right to work...y`know? LOL!


CraigL2007-8-2 2:17:26
ideaGENERATOR

posts: 37

Aug 02, 2007 5:29 AM ET    Quote  Report Abuse
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I checked out your site, and as a web and graphic designer I have to point out your color scheme, they work together but they might send the wrong message.
 
The yellow in the center is very friendly and draws attention.  But the darker hues of red and yellow kind of come off as evil.  Look at your picture.  I hate to say this, but the shadowing and lighting make you look evil, even with your very nice smile.  Well, "eviler" than your business would want to be represented by.  To change this, get a picture that is in good lighting. You don`t need expensive equipment, just take a picture during the afternoon. Simple.
 
The other unfortuanate thing of the photo is the drop shadowing makes you look 2-D.  It is a great effect to use on shapes and logos, but on cropped images is unprofessional.
 
Another thing you want to avoid is using many fonts.  I always try to use only two (not including logo). Like using many colors, it can clash and make your site look messy.
 
Hope that helps.


-------------------------

Web and Graphic Design
FeliciaSlattery

posts: 16

Aug 02, 2007 11:48 AM ET    Quote  Report Abuse
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Hi Craig,

Thanks for the welcome.  We`re just down Route 25 from you.  I`ll pop over to the discussion you suggested.  You`re right-- I`d better get to work!

Warmly,

Felicia



-------------------------

Felicia J. Slattery, M.A., M.Ad.Ed.
Communication Consultant, Speaker & Coach
Want more business?
Discover how you can Increase Business by Communicating Your Credibility. FREE e-course at: http://www.communicationtransformation.com/creating-credibil ity-ecourse.html
FeliciaSlattery

posts: 16

Aug 02, 2007 12:02 PM ET    Quote  Report Abuse
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Hi "Idea Generator,"

I`ve had some previous feedback about the dark picture but nothing as ominous as you describe.  I do have another professional image I have planned to use in place of the darker image on the home page. 

Red is the color of action, something we coaches and consultants are interested in helping people with.  Reds, golds and oranges are the colors of autumn, a time of change and transformation.  The color palette is fully intentional.  I appreciate your opinion, but the honest feedback I`ve had from multiple sources is that the design is effective, warm, and welcoming.

Outside of the logo and masthead, there are two fonts on the pages, one serif font and one non-serif font.  Some have commented that the quotation in the masthead is difficult to read, so that will be changed to match the serif font on the rest of the page.

Good luck with your design business.

Regards,

Felicia

 



-------------------------

Felicia J. Slattery, M.A., M.Ad.Ed.
Communication Consultant, Speaker & Coach
Want more business?
Discover how you can Increase Business by Communicating Your Credibility. FREE e-course at: http://www.communicationtransformation.com/creating-credibil ity-ecourse.html
CraigL

posts: 9051

Aug 02, 2007 3:59 PM ET    Quote  Report Abuse
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..............(evil?).......................

Juvenesse

posts: 5

Aug 02, 2007 4:09 PM ET    Quote  Report Abuse
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Felicia, I`m from Chicago as well.  Live and work downtown in River North.  Clearly you`ve done your homework regarding color and as for evil?? No way!

Randy



-------------------------

Randy Kravitz
Managing Director
Juvenesse by Elaine Gayle
www.juvenesse.com
Videography

posts: 672

Aug 02, 2007 5:16 PM ET    Quote  Report Abuse
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I`ve had some previous feedback about the dark picture but nothing as ominous as you describe.


The problem is that there was only one light source and it is slightly below your eye line.




-------------------------

Steve Mann
Internet Videographer
MannMade Digital Video
My Email


CraigL

posts: 9051

Aug 02, 2007 6:08 PM ET    Quote  Report Abuse
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That could be correced in a phot-editing program. Or....crop the picture you use on the "About" page to a head shot, and use that one. :-)
FeliciaSlattery

posts: 16

Aug 02, 2007 8:12 PM ET    Quote  Report Abuse
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Thanks for welcome, Randy, Craig & Steve!

I personally thought "evil" was a poor word choice, but be try not to take things personally.  If I did-- that might be enough to scare away the new kid in town!  No worries-- I`m all good.  And it`s nice to see some folks come to my defense.   I`m having my VA change out the pics.  My photographer did a shoot outside and I`m wearing a jacket the same color as the yellow on the site.  It`s much brighter!

See you all on the forums!  I`m still trying to find my way around. This is a big place .

Felicia



-------------------------

Felicia J. Slattery, M.A., M.Ad.Ed.
Communication Consultant, Speaker & Coach
Want more business?
Discover how you can Increase Business by Communicating Your Credibility. FREE e-course at: http://www.communicationtransformation.com/creating-credibil ity-ecourse.html
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