Typically achieving PR for a product is left up to the manufacturer or parent company. They will more than likely want to direct consumers to the company`s website. If you`re interested in pursuing this, you should really touch base with the company. They may already be working on achieving PR for their products.
You`re goal is to promote your own business. Do you have a website for your company? You can focus on achieving PR for yourself by highlighying the products you sale and work in conjunction with the manufacturer.
I hope this answers your question. Otherwise, feel free to contact me.