Forums: Discussions for entrepreneurs and small business.

I coach small business entrepreneurs and corporate professionals with a focus on moving them to their next level, and achieving ambitious goals and positive change. I`m fairly "web-savvy" and I get a decent amount of traffic to my site (www.instepcoaching.com), which was designed professionally. The problem is, I`m not getting the level of consult requests that I`d expect from this level of traffic. I don`t think that there are design issues so perhaps it`s content. In any event, what do you think? Oh, and I have thick skin, so don`t hold back!!... 

I think the design itself looks professional. No complaints about it.

My question for you is, where is your traffic coming from? SEO? PPC? Word of mouth? This might have some effect on your conversions. Also, depending on where you are getting your traffic from may affect how you design your landing pages so they are tuned for conversions.

For example, if you are using Pay-Per-Click advertising, you`d want to remove the top navigation so as not to distract the user. You`d want the page solely tuned for conversions and nothing else, since you are paying for every click.

Another thing you should consider is what is the norm conversion rate for your industry, given your channels of online advertising? Is your conversion rate above, below or at norm? If it below, then this would suggest there is something you need to change. But if it is at or above norm, your probably aren`t doing anything "wrong". But that also doesn`t mean you shouldn`t try to continually improve.

Finally, the single best way to know for sure if your copy is optimized for conversions is to test variations of the copy and web page. Sure, we can give you our honest opinions, but nothing will give you more accurate suggestions than actual user interaction with your site. Go to Google Website Optimizer, and set up some Website A/B testing to see which versions convert more.

Best of luck!



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Motivation for Entrepreneurs
Entre-Propel.com

Hi Dave,

I took a look at your website.  It does cover the basics about you and your practice but does not give any value added information to the client.  I would consider writing a few free white papers that the client can download which will give them solutions to specific problems that they may encounter.

By giving a little away I think you stand to build a lot of goodwill and that often turns into business.  I have had folks call me just from reading my postings!

Good luck.



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Vivek L Business Plans, Business Loans, Credit Report and Credit Score Analysis, Business Credit, Free Bank Lists & Foundation Grant Directory

My main question is who is your actual target market? How much annual revenue does a company have to be bringing in to fit into your expected set of entrepreneurs?

All of the input here is wonderful, so I won`t add to their questions. Just looking at your home page, it seems to me that the most important part of your letter is buried:

"When was the last time you had someone troubleshoot your ideas? Who do you turn to when you need to strategize on your most important priorities? Is someone helping you reach your goals? "

These questions can help me realize a lack that YOU could fill. Why chance that I will continue reading through your letter to get there?

Site looks good.  Add a testimonial to the front page.


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Just250.com
Home of the $250 website. We offer web design, graphic design, and SEO solutions for you so you don`t have to worry.

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Steve Wyrostek
No Cliche Copy
Internet Writing for Business People by Business People
steve@noclichecopy.com
http://www.noclichecopy.com

Face-to-face/ What about a video of you speaking? Better yet, a vlog.

I know several coaches that get amazing results from twitter, when they have taken the time to interact.

*smiles*