"Minute" sales -- pronounced "my-noote," as in very small.
I`m looking at the above list and wondering how to structure it into
some sort of brand. There`s nothing wrong with a diversified set of
products, particularly in crafts, but to my way of thinking, there
needs to be some connection--some sort of coherency that becomes
memorable.
When you go to a bath and candle shop, you don`t expect to buy floral
arrangements or candy. However, when you get there, you may find all
kinds of different things, including flowers and candy. So what I`m
trying to say is that if you want to make money in crafts, choose a
product line you can focus attention onto.
Let`s say you decide you`re going to focus on "things having to do with
cloth, thread/yarn, and stitches." You could still sell gourmet dog
treats, but package them inside or with a handlmade doggie sweater.
Something like that.
I`m thinking of, say, a tea company that sells a whole breakfast
package. There are some cups and saucers, a small teapot, jam,
spreading knife, and of course, the tea. The idea is to have an
identifiable "thing" people can hold in mind. That way, when they go
shopping, they can say, "Oh...let`s go to that great little shop that
sells `thing.`" See?
CraigL2007-12-7 19:4:59