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I still have things to fix, but...

 
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glowstrz

posts: 1

Feb 16, 2010 1:26 AM ET    Quote  Report Abuse
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Hello All, I still have things to fix on my website, like a missing section of details. I am trying to figure out if something on the site is turning people off. In the last 30 days, I have had over 125 people visit my site with no jobs booked Frown.

It is a template site, so I am doing the best I can to make it work the way I want.

www.parkerspictures.com

Thanks!



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Doug143

posts: 12

Feb 16, 2010 12:21 PM ET    Quote  Report Abuse
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I think it looks good, but I don't like the darkness of it.  I think webpages for pictures should revolve more around light.  Here's an example of what I'm kind of thinking:

http://thedigitalorange.com/#the-digital-orange-photography-f49cd

Not a big change, and I don't think it would be too much work, but I could be wrong.

Also, not to be nit-picky but I think you might be able to have a better pick on the front page.  I mean the kid is cute but I think you might be able to get something more compelling?  With some more energy?  Not sure, but seems like that could be tuned.

Good luck

Videography

posts: 672

Feb 16, 2010 4:48 PM ET    Quote  Report Abuse
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Well, it could be because there's no "call to action" in your site.  Anywhere.
All Flash is pretty, but hostile to search engines, so that will hurt your findability.  It's also slow to load and could turn off many viewers.
Are you tracking where you lose your visitors?  What page do they abandon your site from?  (All available for free in Google Webmaster Tools).  Oh, wait - you can't track users in a Flash site. - Never mind!
Your landing page is unnecessary since your visitors can get to the blog from the website.  It adds an extra step and wastes the precious few seconds that you have to grab the viewer's attention.
Your "prices" section may be your conversion problem.  Don't hit the viewer between the eyes with the restrictive or negative language and contractual minutiae.  What is the objective of your site?  To find new clients, right?  Do you tell a new client when they walk in the door that you charge $250/hour plus a non-refundable deposit?  No, you don't, so why would you do it on your website?  Get them in the door and screw them with your contract later.
Also, don't put up a "testimonials page".  No one looks at them there.  Scatter them among the sample photos.

I think that your biggest problem is that there is no 'call to action' anywhere on the site - and it should be on every page.

Last - I don't know about other states, but in California, "non refundable deposit" is an oxymoron and unenforceable.  If a client takes you to small claims court over this, you will likely lose.  A "deposit" by it's very definition is refundable.  Call it a booking fee and you're in a more defensible position.  Not the smartest way to do business, but at least more difficult for the client to demand a refund.

Hope this helps.




-------------------------

Steve Mann
Internet Videographer
MannMade Digital Video
My Email


danielcim

posts: 77

Feb 16, 2010 8:59 PM ET    Quote  Report Abuse
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Steve makes many great points,

Your landing page should be your home page and from your home page. Also I found no link back from your blog to your home page. These extra steps increase the chance of viewers to leave your site.

Call to action is very important and missing, it should stand out on the page. I guess contact is your call to action here it should be larger and different to stand out. Maybe have a button that says Contact Us, free quote or something just make it stand out.

Great pictures by the way, however the flash intro is slow to load and will cause some viewers to leave.

 

Best of Luck

 


Americasprice

posts: 52

Jun 17, 2010 2:27 AM ET    Quote  Report Abuse
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Love your site.    Don't like the flahs page.   When shopping on the internet, I'm always looking for the fastest loading pages so I can find what I want, get the information and I'm done.

If you website was to land me right into your home page.  I probably would have stayed.    The flash intro page not only slows down the load on some pc but also can be confusing.   I'm sure there are millions of people out there who really can't see the "enter" button for your site.

Seriously, get rid of the intro flash page and it might perform better.  

 

P.S.  Love the pics and the site!   Great job

 

                                                                                   John

 

www.americasprice.com

         

 



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Visit Americasprice.Com
TylerWebCPA

posts: 40

Jun 18, 2010 7:35 AM ET    Quote  Report Abuse
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Some great ideas above but Videography's is the key here, it looks like an art gallery instead of a sales page.  You need to project to people how much better their events would be if they left the photos to a pro, emphasize the benefit to them.   Also, I had to go to the blog to find out that you are San Diego based; I don't know anything about the business but i would bet that most people hire an events photographer from their immediate geographic area.  If that is the case I would orient yourself as a Southern California photographer much more strongly, perhaps even changing the name of the site.

Just my opinion but I think that the quibbles on the artistic merit of the photos and color are really not the central issues.  Getting a phone number or email out of visitor's to the site so that you can follow up with them is the focus of the site, build the rest of it around that.

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