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I need your advice - Wireless Home Network Security business idea

 
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ultimate0

posts: 9

Aug 27, 2007 3:56 PM ET    Quote  Report Abuse
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That is an interesting idea wtgg.  I will definitely think about working at that angle.

ustar

posts: 32

Aug 27, 2007 4:29 PM ET    Quote  Report Abuse
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My advice from my heart is to drop this idea, wait for next better one. Meanwhile, get your degree.

However, go ahead and spend your money on flyer. Start trying it from your neighborhood ;and go solicite some homes. It will be a good experience.

If people didn`t care about network security at first place, the chance your flyer catch their attention is low. You best result probably is to remind a few people that they should be awared of network security.  Then many of them would ask help from friends or family to get it done for free. That`s how I see it. If you actually get paid more than what you spent on flyer, your next beer is on me.

ustar2007-8-27 16:33:2
RetiredMember

posts: 56

Aug 27, 2007 5:33 PM ET    Quote  Report Abuse
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My thoughts... forgive the disorganized manner - it`s a very busy Monday out here today...
 
Write a short booklet about it, with your ads in it.
Write an editorial for the local paper about this "problem"... also announcing your free booklet.
Have a separate phone set aside just for this as a business phone to take orders.
Can you do a radio talk show too? Or a call-in?
Have it printed and stapled. (I can tell you the easiest way to do this, just ask off board.)
Post-card mailer or hand delivered brochure announcing it as freebie.
Hand-deliver it to your targets and to those that asked for the info.
Wear some clothes that have the look of a real service company... maybe a name tag with your company name on the shirt? (You have to look the part.)
Do your best one-minute sales pitch for your services.
Have an info-sheet with pricing ready to give to them.
Take appointments. (That`s IMPORTANT! You have to appear to be busy and need to schedule your professional services.)
 
 
The suggestion by Todd F"...do flyers and have something very hard hitting for the headline like "FYI.... I can steal your data! You left your Wireless connection open to attack and we can secure it for you." is an excellent one.
 
Use it on the post-card mailer or a one-sheet brochure you hand distribute. Hang-bags, tape to door, windshields... anything but mail boxes and letter slots. Newspaper holders are OK. They are not covered by the postal laws.
 
An even better idea: "...if you have other more intense skill sets to sell say online back-up or computer repair or software training etc. you might send specific mailings pointing out the 15 unsecured networks, offering to talk the users through the setup for free. establish a connection with the people, if they have a problem with an unsecured network how many other problems do they have? use your skills to solve other more grand problems (for a fee), use the unsecured network as a entry point. Use this concept as a sales generator." 
 
Use the up-sell and try for service contracts.
 
Nick
ultimate0

posts: 9

Aug 28, 2007 12:10 AM ET    Quote  Report Abuse
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Thanks again for all your advice.  I sincerely appreciate it.

Many of you have been recommending I move into a more specialized field of computer security and expanding upon my original service idea.  Thing is, I want to keep it simple.  If I was to branch off into various security services, that brings me into direct competition with the big boys like the geek squad and firedog.  If I simply direct my focus on a specific service (to start, at least), then I feel like it would be a better direction for me.

tikki50

posts: 93

Aug 28, 2007 9:40 AM ET    Quote  Report Abuse
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um it`s illegal to place flyers in a newspaper or mail box, technically. You can place them in the newspaper bin if the mailbox has one, or in the door. I suggest printing up some of those door hangers and just carpeting residential areas.
ElidS

posts: 471

Aug 28, 2007 1:23 PM ET    Quote  Report Abuse
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My brother is a potential customer for this, he uses a wireless connection and it is not secured. Why would he need to secure it? As he sees it, the most that will happen is that somebody may (inadvertently or not) use his connection. Why should that bother him? Why should he spend a dime in preventing somebody else from using his connection if not doing so wont cost him a penny?
ultimate0

posts: 9

Aug 28, 2007 1:46 PM ET    Quote  Report Abuse
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Well, there are a variety of reasons as to why it`s important to secure your network.  Most importantly, it leaves your computer much more open to hackers.  People can also then use the connection for illegal purposes which could eventually could possibly result in accusations against you.  For example, a neighbor could be using your connection to look up or even distribute child porn.  While this may be an extreme example, it is not over the top.  The IP address for your internet connection could ultimately be traced to your address.
ElidS

posts: 471

Aug 28, 2007 2:37 PM ET    Quote  Report Abuse
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That although possible is highly improbable, IMO not a good selling point. Most consumers would likely just shrug it off. I understand what you are saying but if you want to sell this service ask yourself what reason does anybody have to invest in something they`ve will never see the benefit off. Again, why would anybody spend a dime on something that has never cost him a penny and he will never know if it was money well invested? What is in it for your customers?
ustar

posts: 32

Aug 28, 2007 3:00 PM ET    Quote  Report Abuse
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  People can also then use the connection for illegal purposes which could eventually could possibly result in accusations against you.

I don`t think this is a big worry. IP address is only on surface, Lawenforcement will know it`s your neighbor but not you by looking into MAC addrsses.

Even you setup you WEP protection, a professional can get your code in less 5 minutes when you are using it. It takes a monitor program on server to report intruder which most home doesn`t have.... In short, enable security only give you false sense of secuity and protection against casual hack.

Limtech

posts: 3

Jul 05, 2012 1:55 AM ET    Quote  Report Abuse
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I think its a great and feasible idea as long as you have enough background and passion to see it through.



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