.....however, how do you get this monster into your car, and thus close to the beach?
I suppose I have not emphesized enough on the website all design aspects & uses of Coolerwagon. Let me just say this, Last July my family of 4 went on vacation in our Ford Escape (compact SUV if you want to call it that). We took with us: 4 pieces of luggage, all the kids beach toys, food & all items needed to stay in a rented house, 4 beach chairs, ice chest, beach towels, boogie board and yes..the wagon you see in the videos.
Point is, the wagon is travel friendly- it fits where no other wagons can.
Ok, on marketabilty, when we first concieved the idea, going to the beach was really the only problem we were trying to solve. However, since the development of Coolerwagon we have relized many potential markets such as home & garden, hunting, camping, swapmeets/carshows, picnics...
One last point, their has not been one person that hasn`t said "what a great idea"..
When we did our marketing video last year we were just amazed how people migrated around us as we were showing this product. If I had 20 wagons made, I probably could have sold them all that day.