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I need help on how to reach clients/opinions on my site.

 
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aholl333

posts: 9

Mar 12, 2008 5:54 PM ET    Quote  Report Abuse
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Hello, I have a business set up and I don`t know how to reach my potential customers.

The site is, onestopdeals.com, and  its based upon the idea that struggling small businesses, e-commerce at first, would put up special deals on my site. These deals would only be attainable through my site. The stores would pay using a PPC method . There is also a ranking system, where customers who are purchasing from the site vote on the best deals and those appear on the front page.

So back to my question, how can I reach my clients? I`ve thought about Google ad`s, but I`m a little hesitant. Any opinions/suggestions are really appreciated (in relation to the site as well) Thanks for the help.

jwatkins

posts: 145

Mar 12, 2008 5:57 PM ET    Quote  Report Abuse
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Post on forums, start a blog, post on blogs, cold call.


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Get Out of Debt
CraigL

posts: 9051

Mar 12, 2008 7:53 PM ET    Quote  Report Abuse
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Here`s a live link.

Okay...so if I understand it right, you`re offering a sort of online "flyer" where small ecommerce sites can put together a coupon, much like we`d see in the newspaper fillers for local stores. Is that right?
aholl333

posts: 9

Mar 12, 2008 8:03 PM ET    Quote  Report Abuse
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Its not really a place where sites can put together flyer`s. Its more of a place to advertise, and the idea is that if enough sites choose to advertise on my site it will generate a lot of traffic. The draw for customers of the site is that everything they find will be below retail. The ranking system then comes in as an incentive for the e-commerce sites to lower their prices or create better "deals" so that they are on the front page.
CraigL

posts: 9051

Mar 12, 2008 10:36 PM ET    Quote  Report Abuse
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Okay, so more like a directory but that instead of just links, offers particular coupons for discounts and sales.

I`m thinking the main thing is going to be visibility. You`ll need to develop a really strong tagline or 20-word descriptive phrase that instantly gets across the exact idea and point of your site. When someone sees the result, they need to get a 20-word "sales pitch" in the meta-tag description.

Then it`ll come down to SEO and making the directory more visible. That`ll require some content on the pages, each helping to sell the overall idea.

Bottom line, the first step is going to be having a coordinated marketing campaign. From there, the strategy will follow. So as you develop the campaign, you should have your ultimate strategy in mind.

Will you focus on search engines? Or will you do something direct? Since this is for e-commerce sites, I`m thinking search-engine marketing will do the best, in which case you may want to consider a professional SEM company.
xericx

posts: 31

Mar 26, 2008 6:10 PM ET    Quote  Report Abuse
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Email small buisness websites with a prospectus about your advertising services, start really low at first to get an established base.

I would also start a forum on your site for people to discuss deals:

see:

www.spoofee.com
www.hotdealsclub.com
www.slickdeals.net

and there are others....follow and adjust.

vapourlock

posts: 72

Apr 08, 2008 5:03 AM ET    Quote  Report Abuse
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  • I would say you start publishing articles on your website and elsewhere and get aggressive on the `Article Marketing" front. If you kept up a daily schedule to write articles and post them, you will huge hits on your site very soon ( provided you have that kind of content).If you can`t write
-- pick it up from sites like dailyarticle.com ( i don`t own it, I write for it. I know what goes  into   writing each piece there so quality is amazing)
-- get a ghost writer to do the job for you.
  • Like Craig Says, Focus on the SEO aspects and keep it long term. Short term SEO is no SEO at all.
  • PPC can be expensive -- see if you really need it.
  • Understand that if you don`t to put money, you`ll have to put in time.
God speed!




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Hire Me To Write For You Join for Free &Throw Open Your Life to Change
Bid and Win Insane Deals
vapourlock

posts: 72

Apr 08, 2008 5:05 AM ET    Quote  Report Abuse
Points: 0   Vote
  • I would say you start publishing articles on your website and elsewhere and get aggressive on the `Article Marketing" front. If you kept up a daily schedule to write articles and post them, you will huge hits on your site very soon ( provided you have that kind of content).If you can`t write
-- pick it up from sites like dailyarticle.com ( i don`t own it, I write for it. I know what goes  into   writing each piece there , so quality is amazing)
-- get a ghost writer to do the job for you.
  • Like Craig Says, Focus on the SEO aspects and keep it long term. Short term SEO is no SEO at all.
  • Forums, Blog comments and other such online marketing activities do help.
  • PPC can be expensive -- see if you really need it.
  • Understand that if you don`t to put money, you`ll have to put in time.
God speed!




-------------------------

Hire Me To Write For You Join for Free &Throw Open Your Life to Change
Bid and Win Insane Deals
infinique1

posts: 178

Jul 22, 2010 9:55 AM ET    Quote  Report Abuse
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You can do a survey using Survey Monkey.



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Seo Consultant | Rattan | Microsoft Dynamics Nav | Autism Singapore | Industrial For Rent | Business Park | Gallbladder Surgery Singapore
TylerWebCPA

posts: 40

Jul 22, 2010 12:31 PM ET    Quote  Report Abuse
Points: 0   Vote

The first step is to line up the businesses to work with.  Since it doesn't cost them anything if the site doesn't work, this shouldn't be insurmountable and the best way may be to look at more established sites and directories.

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