No offense, but I have no ideal what you are saying.
If you look back in my posts, there is not one that is gender based or sterotypical. Only observations.
Fact... Today is a different world of shoppers. They`re hurried. Both MEN and WOMEN. So, my advice only, keep your package clean, quick and easy to read. Boil down the essence of your message.
Leslie, you hit the challenge to package design exactly on the head. You have a matter of seconds to grab their attention AND quickly communicate the features and benefits of your product to the consumer.
That`s why I would NOT use any lenghty sentence, paragraph or anything that requires them to stop and read on the package anywhere (front or back).
We always use features and benefits in bullet form. QUICK AND EASY TO READ.
Craigl, my very first post on this topic, was my argument against lengthy wordy sentences explaining why I should buy this product. I know you agree that today it`s a fact, PEOPLE are to hurried to shop. Both men and women. That`s not gender marketing.
I only rasied the question to Leslie if her buyer was a man, since they usually do the grilling. But I also said that it probably was the woman. Only to raise the discussion that men don`t read packages. We all know men refuse to even read instructions.
My entire argument here has been that "Packaging should comminucate the features and benefits, quickly!"
Thanks for the debate!
Bullets work for me!
If I pick up a package to see what it`s about... I want to know fast and without having to read a lengthly (50 words=lengthly?) paragraph. Like a web page, I want to be able to "scan" the package to get information rather than "read" it.
Are instructions included inside the packaging? Well, we (men) may not read the instructions.. on how to use them
I LOVE THIS PLACE!!! Such FANTASTIC input and insight! Bert.... You`re the best!!! Thanks for the hype w/ the W.S. people!
Hey Janie! You pick you`re Charm. Just like Monopoly... "I call the Race Car!" or if it`s a BIG party the chef can say "The sports collection is HOT, the Fishing Collection is Teriyaki, and the Pink Collection is mild" So many ways to play