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So I am trying to think of a way to really brand myself in my area. I came up with an idea to create a fake persona and advertise on LinkedIn and a local billboards. I will tell people to try and figure out who I am and submit their guess at www.example.com. If they submit my name as their guess I will enter them in to a drawing. Is this interesting enough to create buzz and get me some free press? Let me know what your thoughts or other ideas are.
Is there a reason why you expect people to be able to figure out who you are? Unless you're in a very small community where everyone knows who's who, why would people take notice of it or want to waste their time with trying to figure out a fake persona. If you really want to get people to come to your site and try to figure out who you are you have to make sure that what you are offering is worthwhile for them to go ahead and do this. You have to understand that most people when seeing a billboard that says guess who or the like will need something very captivating to entice them to actually go forth with what you want. Its not like a product that's being advertised where when noticed will flash in your mind the next time you are seeking something of that caliber.
It's creative but I don't believe it will work from a marketing prospective.
Hmmm... I think you're about to make the biggest mistake ever - as transparency and authenticity matters these days. Perhaps, this idea came from a desire to create the perfect brand? I may be wrong here, but there's no such thing as perfect. Starbucks didn't start to build that perfect coffee - but through engaging their crowd, they come up with that perfect blend every customer will love. So, just think about your product as something you love...and let that feeling flow.
Create a brand around a unique product or service. The quality of the brand is as good as the originality of the approach and the usefulness of the product or service in the mind of the consumer.
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