Congrats on your new business venture!
I visited your profile this morning, noting that you are starting an import/export business. What is your target market? Online, brick & mortar?
I`d be more than happy to give you some feedback, just need a little more info, please.
You can post your response on this forum so that other new entrepreneurs may learn as well. Please also feel free to email me directly at FavoriteThingz@cox.net
See my website for a free ecopy of my Daring Mighty Things--The Simplest Way to Start Your First (or Next) New Business. The 10 Power Steps for Creating Your First or Next Customer should help you.
More powerful than a brochure is a feature article in your local newspaper about what you are doing. Buy an hour of time from a top PR person, they can help you understand how to get this done for yourself.
Sales.. what a great thing..If you can sell, you can sell any produce..
Best bet is to take a look at your competitor’s information. Extract the good and the bad concepts. If you have been in the biz awhile bridge some contacts and get some quick wins/business under your belt. Then you use that to help take you to the next level. A sale is about finding a window that is cracked open, enough to get some trust from a client. Then earn the business by producing and keeping to promises.
Hope it helps