Forums: Discussions for entrepreneurs and small business.

I have recently launed a business, and am now in the process of writing up some sales adds, along with brochures and posters. If anyone out there can give me some pionters on writing some successful adds, it would be greatly apresiated.

You may want to read some of Joe Vitale`s books. Although I`m not so sure I agree with some of his core points, particularly email broadcast mailing (sounds an awful lot like spam), his underlying ideas about sales in general are good to know. He was inspired by P.T. Barnum, from the original Barnum & Bailey circus, one of America`s all-time sales people.

Just my thoughts....
craig 

Congrats on your new business venture!

I visited your profile this morning, noting that you are starting an import/export business.  What is your target market?  Online, brick & mortar?

I`d be more than happy to give you some feedback, just need a little more info, please.

You can post your response on this forum so that other new entrepreneurs may learn as well.  Please also feel free to email me directly at FavoriteThingz@cox.net

Linda

-------------------------

"Destiny is not a matter of chance; but a matter of choice. It is not a thing to be waited for, It is a thing to be acheived." - William Jennings Bryan

The most important message in any advertisement answers the buyer`s
question: "What`s In It For Me." Focus more on benefits than on features. A
"feature" might be "We`ve been in business for 27 years." Sounds fine, but
what does that mean to the buyer? Not much. Instead, you might say, "We`re
experienced, reliable, and available for you, today and tomorrow."

Hire an experienced team to advise you. If a full-service ad agency is out of
the question, then assemble your own team to include an advertising
copywriter and graphic designer. Some newspapers and publications will
offer to create your ads for free, but you`ll get what you pay for. smileys/smiley1.gif

I agree with CraigL. Joe Vitale (most recently featured in "The Secret" movie - www.whatisthesecret.com), as much as I find him cheeky and too flamboyant, his "hypnotic" marketing strategies has been effective. According to some hotshot young prof. at Harvard Business School, people generally buy based on emotions rather than logic. (Advertising guys knew this for ages) Check him out.

As far as sales mentors go, Todd Duncan (toddduncan.com) and Tom Hopkins (tomhopkins.com) are hands-down my favorites.

-------------------------

No one can possibly achieve any real and lasting success or "get rich" in business by being a conformist. J. Paul Getty

Thank you all for your input, it has really helped.

See my website for a free ecopy of my Daring Mighty Things--The Simplest Way to Start Your First (or Next) New Business. The 10 Power Steps for Creating Your First or Next Customer should help you.

More powerful than a brochure is a feature article in your local newspaper about what you are doing. Buy an hour of time from a top PR person, they can help you understand how to get this done for yourself.

-------------------------

John S. Wren, MBA.+
Ben Franklin`s Small Business Chamber of Commerce, Inc.
Ideas into action since 1727.+
www.JohnWren.com+
JohnSWren@aol.com+(303)861-1447

Sales.. what a great thing..If you can sell, you can sell any produce..

Best bet is to take a look at your competitor’s information.  Extract the good and the bad concepts. If you have been in the biz awhile bridge some contacts and get some quick wins/business under your belt.  Then you use that to help take you to the next level.  A sale is about finding a window that is cracked open, enough to get some trust from a client. Then earn the business by producing and keeping to promises. 

 

Hope it helps

-------------------------

-------------------------

Jeremy J. Ulmer
Sales Coaching Website

Sales Coach Credentials

Sign Up for a Free Consultation

Connect with me on Linkedin.com
Find me at:Sales Coach