Your navigation tabs, orange on orange, aren`t easy to read. Not enough
color contrast, and they`re lost in the hyoooOOOOGE banner across the
The camera that loads right "in your face" takes too long to load. I
watched it slide into existence, and wondered, "Why am I watching
this?" When I clicked on it, I wasn`t interested in where I arrived.
There was a "My Catalog" phrase hanging at the bottom, with nothing
associated to the phrase.
I`d like to see this laid out like a standard e-commerce store. The
colors are powerful, with the orange and white theme, but the content
is boring. If I were looking for a digital camera, nothing about this
site would interest me. I`d end up going to Amazon or something.
How come? What`s the problem? First, I HATE questions on a Web site
Secondly, the written content, aside from being grammatically wrong,
just isn`t interesting. But the main problem is the function of a
I know I can buy a camera anywhere. But my big problem is knowing why I
should buy this or that feature, spend this or that money, and what`s
the difference in cameras. It`s exactly the same problem people had
with film cameras, nothing`s changed at all.
Either make this site a Discount or Warehouse camera site, where people
ONLY go there to get a rock-bottom price on a camera they`ve already
investigated, or make it a knowledge site. A basic example of a
"knowledge site" would be to have a grid of photographs, all the same
subject, but with the name of the camera used under each image.
I have an Olympus and an Oregon Scientific, for whatever reason. The
O-S camera has a definite blue bias, but it`s really small. I wish I`d
known about that blue bias before buying it. Why not have a 5x5 grid of
25 exactly-the-same images on the main page. Each would have a camera
brand and model below it. Click the image and find out what`s the
difference in each camera.
Then have a comparison chart, where the visitor clicks three options
from your site, and you put up a standard check grid of price,
features, and specs?