Ah....but you see, it may NOT be "just you." :-)
Any successful sales person is going to have an empathy with their
customers. They`ll feel what the customer feels, know what the customer
knows, and be capable of thinking like the customer thinks. That`s all
well and good, but the *skill* in being a great sales person is to
understand where you leave off, and your customers begin.
Part of learning how to be that sales person is time and experience. It
actually takes time to test out, over and over again, whether or not
it`s "just you" thinking a certain way, or if you`re part of a larger
demographic---a type of customer.
You`re willing to pay a bit more for a better item. Okay, but what does
"better" mean? Better than what? In what particular way is it better?
If you can highlight this difference, you likely still would do better
on your own site, with a sort of "presence" ad on eBay. We`ve found that
eBay is often just a huge flea market, and it`s much harder to sell there on
quality. So we use it to get our name in front of the public, build
feedback, and sell a few banners.
Over time, we`ve built a lot of good feedback---credibility. So we have a link from our own site
to the feedback pages on eBay. That helps our Web customers get a sense
of our stability, who we are, and that we`re on the level.
It`s true the eBay has a lot of traffic, but so does a junk store,
resale shop, and other types of very low-price businesses. They`re
selling quantity, not necessarily quality (unless you know what you`re
seeing). You may want to sell fewer items, but make them quality items,
or hard-to-find items.
Consider that even on eBay, the PlayStation III sold for a lot more than retail, because it was hard to find.