danielcim,
Thanks for the feedback and the tweet! I will consider looking into making a blog. Although, I don`t really know a whole lot about toys, nor how to review them. I know how to make websites and design. :) Although, I have been told I am not too bad of a writer, so maybe I could give it a shot. ;)
Melanie,
Thanks for the tips and the link. I am almost certainly going to look into this option. Unfortunately, it is a bit too late now for the holidays, but the site is good for birthday parties as well.
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I have a site for kids - how do I get the word out?
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I would suggest you join sites that have parenting, moms,family forums. Be sure to leave some comments that will generate an interest for more and lead them to your site.
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Take each day, mold it and make it yours.......
http://www.solutionshealthnwellness.com
I like the site. I think it is very cute and a very cute idea.
I would suggest you go to parenting magazines, parenting blogs (mommy and daddy centric); perhaps schools, preschools and elementary schools and see if something can go home in their newsletter or something to that effect; non-profits that focus on kids; maybe orphanages can have kids register and when donations are made potential sponsors and donors can choose something from the list.
And you should also pitch to your local newspapers and TV stations. Pitch now for a story to be aired after the holiday season...promote it to parents to tell kids don`t be heartbroken if they didn`t get everything they wanted. They can fill out a registry because anytime of the year can be a great time to receive a gift.
Good luck with your launch.
I would suggest you go to parenting magazines, parenting blogs (mommy and daddy centric); perhaps schools, preschools and elementary schools and see if something can go home in their newsletter or something to that effect; non-profits that focus on kids; maybe orphanages can have kids register and when donations are made potential sponsors and donors can choose something from the list.
And you should also pitch to your local newspapers and TV stations. Pitch now for a story to be aired after the holiday season...promote it to parents to tell kids don`t be heartbroken if they didn`t get everything they wanted. They can fill out a registry because anytime of the year can be a great time to receive a gift.
Good luck with your launch.
Riccar,
It seems to me that you have concentrated on local markeitng efforts. I think doing an email campaign to your target audience across the nation may help increase traffic to the site. Also join as many social networks you can find online. As suggested before include the website in eveything you do whether business or personal. You have to become your own evangelist and then recruit customers to become evangelists.
Have you done a customer survey yet? This could help you pinpoint what methods of your marketing plan is working and which is not. Posting to PRWeb is not enough. Send the release directly to media outlets targeting parents and children. Also try leveraging your customers as free marketers. Since Amazon.com is partially sponsoring the site, can they work with you to offer some kind of discount for referring the site to their friends?
To repeat what everyone has said so far you have to keep pounding the pavement everyday and with every avenue open to you.
I checked out your website and noticed that the wording on the scroll bleeds off the page a little.
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Lisa Douglas, Inklusion PR ---
public relations for a diverse world
www.inklusionpr.com
I love the music and characters on your site and know our 5year old would love playing with it--though she would probably just register for everything! I would agree with a few things people have said:
* Parenting blogs are key. Find a website geared toward kids that you like and see who they`ve received press from. Start going after those places. Aren`t there also parenting sites/blogs that review things for kids? Maybe they could review your site and people could read about you that way?
* Instead of a creating blog about toys, what about a blog about websites for kids, since that is what you know?
* Instead of pitching the site so much, pitch your story. Maybe it`s a cute dad-daughter/son story about how you got the idea. A local news station would love to interview both of you! I was in journalism for many years and was always surprised by how few people called or emailed me to pitch stories. I was always willing to hear what someone had to say if they were bold enough to get in touch. And I can tell you, many times the squeaky wheel gets the grease! If I liked someone and their idea enough, I would find a way to get it in the magazine. Don`t be shy about contacting people directly. Have your pitch down and know what you`re going to say--then do it, fast!
* Partnering would definitely be key. Whether it`s a smaller toy chain or company, a kids clothing company, a TV station, a kids attraction of some kind? Get creative and brainstorm on this one. You never know!
~Lisa Marie
soon-to-be weddings guru of all things lovely...
Mommy blogs would be a great target for you. They can get the word out fast about something like this. Maybe offering a giveaway of some sort. I know people have mixed results about giveaways but it is two fold, you get the word out and then you get someone who uses it telling others if they are happy with it.
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Lois
Cushie Pushie Company
Vote for me in Leading Moms in Business contest
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Lois
Cushie Pushie Company
Vote for me in Leading Moms in Business contest
You need to hire a company with seo & web design reputation
find out where the parents/moms of the kids you are targeting hang out and advertise within that space.
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Sponsor school, charities, Children publications, contests and conferences, e.g you can sell items on eBay and offer to donate the profits to a charity related. Many charities will link both to the eBay and to your site.
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