All computers have Times (Roman), Arial (sans serif or Helvetica), Verdana, Courier (fixed space), and
Comic Sans. But it isn`t so much the font in its native state. Web
navigation buttons often are a graphic. When you capture a font as a
"picture of the font," it doesn`t matter whether the end-user`s
computer has that font. They`re only seeing a picture of it.
What I`m suggesting is that your navigational "buttons" at the top could look prettier. That`s all.
To me, there`s a single purpose for the entire existence of a Web site.
It`s to bring visitors into the place, entice them, build their desire
to buy something or read something, and wander around exploring. That`s
it, that`s all.
I`ve seen fabulously slick sites that tell me nothing. I`ve seen the
most bare-bones places that I return to because I like the product I`m
buying. So too, I`ve seen musicians who dazzle with technical
proficiency, and forgettable music. Then I`ve seen the most simplistic
musicians enrapture an audience.
Your site is "clickable." That means it has lots of places that call
out to the visitor, "Click Me!" and actually go someplace. Before
y`know it, you`re wandering all over the place, looking at bags,
saying, "Gee...lookkitt dat!"
My remaining question is how many sales you`re getting? I`d expect
you`re getting the visitors....have your sales increased since the
redesign?
CraigL2007-2-18 0:23:6