Forums: Discussions for entrepreneurs and small business.

 I know this thread is about Vince, which we all hope to be our next famous drummer!!!!  You Go,Vince, Enjoy!

But Nikko, I just want to tell you, I like what you say. :) 

Joel,
We`ve all been doing a lot toward joining the concepts of entertainment to business, it`s only that most entrepreneurs don`t think of themselves as showmen (showpeople?). Going all the way back to P.T. Barnum, though, the principle is there.

Rich and Jeff do it with gusto and panache, and make a terrific role model. You, yourself, are very much into showmanship. Anyone asking for a Web critique gets back a whole bunch of information about "the show."

I think my point was to say that because of our experience here on SuN, in the marketplace, and as entrepreneurs, when someone like Vince returns to the stage, he`ll carry with him a far better concept of "the show" than most musicians have when they`re younger and starting out.

"The show" is all about marketing, presentation, branding, and the unique selling proposition. It`s only that it isn`t called that in the entertainment business. At least,  not by the musicians and artists. Their managers know all about it, and someone like Colonel Parker (Elvis) was a master.

On the other hand, because few business people get a chance to "grow up" on stage in front of live audiences, they don`t see themselves as entertainers. But just look at Ron Popeil, and remember that he started out on sidewalks as a huckster.

It`s a matter of perspective, as you said. If you get too caught up in your own mind and product, you end up going off the track. You always have to remember to "see" yourself, your company, your Web site, your marketing collateral, and your product from the point of view of "the audience."

That would be your customers, and the market place. :-)

Awesome news Vincent! Congratulations on the band! Don`t forget all of us when you`re out there autographing body parts.... lol

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