We`ve all been doing a lot toward joining the concepts of entertainment
to business, it`s only that most entrepreneurs don`t think of
themselves as showmen (showpeople?). Going all the way back to P.T.
Barnum, though, the principle is there.
Rich and Jeff do it with gusto and panache, and make a terrific role
model. You, yourself, are very much into showmanship. Anyone asking for
a Web critique gets back a whole bunch of information about "the show."
I think my point was to say that because of our experience here on SuN,
in the marketplace, and as entrepreneurs, when someone like Vince
returns to the stage, he`ll carry with him a far better concept of "the
show" than most musicians have when they`re younger and starting out.
"The show" is all about marketing, presentation, branding, and the
unique selling proposition. It`s only that it isn`t called that in the
entertainment business. At least, not by the musicians and
artists. Their managers know all about it, and someone like Colonel
Parker (Elvis) was a master.
On the other hand, because few business people get a chance to "grow
up" on stage in front of live audiences, they don`t see themselves as
entertainers. But just look at Ron Popeil, and remember that he started
out on sidewalks as a huckster.
It`s a matter of perspective, as you said. If you get too caught up in
your own mind and product, you end up going off the track. You always
have to remember to "see" yourself, your company, your Web site, your
marketing collateral, and your product from the point of view of "the
That would be your customers, and the market place. :-)