Financial Destination Inc
Save Money, Make Money, Create Wealth
Although I understand the motivation - I`m not a big fan of using equity to pay for services. Here are some points I tell my clients to consider:
If you need to convert equity into capital to pay for services - then I think you are better off to get an investor and use their money to pay for services.
Your question is one we are often asked by clients.
My general answer is - prepare your "presentation" so that you don`t disclose too much too soon, whether you know the person or not.
Also, we`ve learned that most investments in early stage companies come from people within 2 degrees of the entrepreneur..
You might want to consider a crawl, walk, run approach to capital.