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I Got a Yes,but now I am a Little lost

 
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DaleKing

posts: 1061

Jan 03, 2008 6:51 PM ET    Quote  Report Abuse
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How can you possibly submit a proposal to a client before establishing their needs, objectives, requirements and how you will be able to deliver exceptional value?
My recommendation to all of you in similar circumstances is to build a relationship with the true-buyer and establish conceptual agreement.
Meet with them personally (which can be via a telephone conversation), establish their objectives, understand how the client will measure the success or otherwise of your intervention, and then what will be both the tangible and intangible value and business improvement to the client.
From there, you will be able to send a proposal to your prospect; which in actuality is a "summation" of what you and your prospect have conceptually agreed is a clear and correct path to go forward in this business relationship together.
Rgds,
Ric

 
 
 
Ric`s right. You need to talk to the client first either via the telephone or in person, before you can put together an effective proposal.
 
Dale King
DKing1/3/2008 6:53 PM


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RicWillmot

posts: 154

Jan 03, 2008 7:19 PM ET    Quote  Report Abuse
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It`s too easy to send in a proposal that`s detailed, then end up broke because you didn`t know about a lot of things. Conversely, you send in a proposal that`s so undefined (again, due to lack of specific knowledge points), that you end up rejected as not knowing what you`re doing.
 
Exactly, Craig!


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delzakiya

posts: 22

Jan 03, 2008 7:39 PM ET    Quote  Report Abuse
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I get you, and I agree except that we are on opposite coasts. I do know about Zanker from attending his workshops and reading his coauthored book (Think Big and Kick Ass). I know that he went from a 5 million dollar company to a 100 million dollar company after he brought Donald Trump in as a guest speaker at an expo. I know that Zanker got his start by standing on the street corner in a clown suit giving away his fliers and a $5 discount. He would then run upstairs to his apartment and answer the calls.
I know that he was a film student when he came up with the concept of the Learning Annex, and that his original idea was to have a school of film workshops. His girlfriend did pottery and asked if she could teach a class. I know that he sold the company and then repurchased it.
I know that he does use some video now, but it is just pre-recorded stuff.
 
As to the expectation of no, well, I think the quickness of it was the issue. You guys are great. It is good to not be in this alone. Oh, and since I did send the initial request for permission to send a proposal and he agreed, then I feel that is best, but I would like to attach a meeting to it. I think that is a great idea.
 
delzakiya1/3/2008 7:40 PM


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CraigL

posts: 9051

Jan 04, 2008 12:32 AM ET    Quote  Report Abuse
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I, for one, sure would love to hear how this develops! ;-D 
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