Robin, being successful in business is all about understanding the numbers and making them work in your favor. Because at the end of the day, marketing is nothing but a numbers game. And your numbers aren`t all that bad. A 1% conversion ratio, which is what you`re getting is about average. The trick is to move your numbers up to the next level. If you can increase your conversion ratio to 2%, you can double your sales. 3% triples your sales, and so on and so forth. For example, I have an overall conversion ratio of 8%, which is considered outstanding.
I took a quick peek at your site, and your copy is horrible. You should consider hiring a copywriter to fix your copy and make it more compelling. You have to give people a reason to buy your product. Like I said, I just took a quick peek, because I was pressed for time. But your weak and uninspiring copy is what I noticed first.
DKing4/30/2008 10:48 AM
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