My sunless Tanning product was just exhibited at a Trade Show in San Francisco....... The traffic at the show was disappointing and instead of Spa/Salon owners we where getting a lot of beauty students. Day 2 I decided I had to create my own success and started looking at the other exhibitors as customers.
I walked the floor and targeted the biggest display`s that offered more then one product, at the show,(this meant that they had other companies products and not just there own line as some do) I approached theses display`s , asked if the buyer for new products was there. In EVERY case they where at the show. I made appointments to demonstrate our product line right there at the show. and...... on the spot a very large distributor said yes they would carry our line, two others love it and made appointments for Nov 22 at there office. Another companies buyer asked for our margins and more information to be sent so there whole company could decide. This was a huge success!!!! we did sell the public as well,but took the opportunity to pitch the buyers and had everything we needed in this location.