How to write a great Elevator Pitch?

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How to write a great Elevator Pitch?

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NVArchitect

posts: 21

Jan 14, 2009 5:46 AM ET Quote Report Abuse

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There are two things that an entrepreneur can never get enough of - customers and resources. While a typical characteristic of an entrepreneur is to always be scanning for such things, few understand the importance of a well crafted Elevator Pitch in translating the serendipity (chance meetings, fate, luck) of life into these precious acquisitions. Here is a template to help you craft yours.Elevator Pitch

Jmes

posts: 98

Jan 14, 2009 6:53 AM ET Quote Report Abuse

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I loved it
Good article

Jmes

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danielcim

posts: 77

Jan 14, 2009 10:55 AM ET Quote Report Abuse

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Great article. I especially enjoyed Seth Godin`s "Purple Cow" analogy. The world is saturated with brown cows. In order to be successful, you must make yourself visible by doing something different. You must create a Purple Cow.

CraigL

posts: 9051

Jan 15, 2009 6:17 PM ET Quote Report Abuse

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Good article :-)
Here`s a video from Forbes, with Lorraine Howell, a community member. She had an interview about the elevator pitch, that provides a nice visual complement to this article. (There`s some delay, as it`s an archived video, but when the interview actually starts it`s worth viewing.)

djokaa

posts: 11

Jan 16, 2009 9:31 AM ET Quote Report Abuse

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great article thanks for sharing. I`m a big fan of the Purple Cow concept.

http://www.themcompanies.com/blog/the-purple-cow-branding-experiment/

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THE M COMPANIES - BUSINESS DEVELOPMENT BLOG

meggillespie

posts: 2

Jan 18, 2009 3:29 AM ET Quote Report Abuse

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Great Input; i will definitely be using that in future.

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Megan Gillespie
https://www.imaxx.maxtrax4u.com
Imaxx@maxtrax4u.com

NVArchitect

posts: 21

Jan 18, 2009 8:32 PM ET Quote Report Abuse

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Thanks Craig for the tip on Lorraine Howell.

She makes some good points that I missed, so I will go back and adjust my article and include a reference to the video & book.

Curmudgeon? "A curmudgeon often has a black sense of humor. They don`t just complain about things, they do it with flair, style, panache, satire, and a sardonic view of life! That`s what makes them memorable. They also, deep down (very deep down), believe that by saying something about it, life will change. Saying even more about it will hopefully make life change faster and sooner."

Yep CraigL - I think you have found your true profession.

CraigL

posts: 9051

Jan 19, 2009 1:56 AM ET Quote Report Abuse

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LOL!

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