Colors makes website design wonderful and add live factor in your web design. Color selection of different things on the web page like its background, image, header, font color and all the things present on the web page together create nice looking websites and layouts. Along with selecting color for one object on the page, you have to keep in mind the compliance of that color with another object's color which are going to display together on a specific web page. Below are some ideal guideline for color selection.
Industry specific color: while Designing website niche specific which gives an idea to first look about kind of business, color selection is a key factor. Certain colors are common and must be used in website for that specific industry.
Color As per age group of audience : Color selection makes impact on your audience. We are designing website for our audience and to get a good critique in terms of performance and UX, we must keep in mind the range of age your users belong to.
Color With Country : Some colors are considered as sign of god in some country or which represents the sound of nationality. Choosing those colors to specific country may impress the audience of that specific country.
Color Following modern trends : We would always prefer that our designed website would follow latest trends in web design and we don't have any choice to think about above things if Client likes it best.