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How to promote a new service business

 
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grandysman

posts: 3

Sep 18, 2010 12:35 PM ET    Quote  Report Abuse
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A reader recently asked me the best way to promote a new service business that he is starting in his home, based on many years of experience in the corporate world.  I thought I would take the opportunity to share my responses here.

For your website:  Try to register a domain name that contains your regional location so that you will be returned by local searches.  For example: "chicagosawsharpening.com."  Focus your SEO on similar keywords.  Internet searchers are learning to just use keywords that indicate what they want to find along with keywords stating where they want to find it.  Entries like "saw sharpening in Chicago" will locate your site.  If you plan to visit homes or provide telephone support, indicate such in your keywords as well.  People are increasingly looking for those services as time goes by.  Good luck!

ElenaaSmith

posts: 22

Oct 29, 2010 6:14 AM ET    Quote  Report Abuse
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Yeah website really helps to promote your business if it's done properly.

Btw what's your website???



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WebJunky

posts: 549

Nov 02, 2010 6:47 PM ET    Quote  Report Abuse
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depends on your target clientele/customers. find out where the customer hangs out, and advertise in the same avenues.

i would definitely leverage the web as well



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RonPettell

posts: 16

Apr 17, 2011 1:36 AM ET    Quote  Report Abuse
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Another method that hasn't been mentioned on this topic is social media.

Social media marketing is the least understood and perhaps the most effective.

It's different than advertising and requires a whole new set of skills, but it is well worth the effort.



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