A reader recently asked me the best way to promote a new service business that he is starting in his home, based on many years of experience in the corporate world. I thought I would take the opportunity to share my responses here.
For your website: Try to register a domain name that contains your regional location so that you will be returned by local searches. For example: "chicagosawsharpening.com." Focus your SEO on similar keywords. Internet searchers are learning to just use keywords that indicate what they want to find along with keywords stating where they want to find it. Entries like "saw sharpening in Chicago" will locate your site. If you plan to visit homes or provide telephone support, indicate such in your keywords as well. People are increasingly looking for those services as time goes by. Good luck!