I believe Gladwell refers to those who accumulate knowledge as Mavens not Morvens.
To get me to open my wallet these days, it has to be something I really need or want. I`m sick of "stuff" & am trying to simplify my life by lightening up. Viral marketing, in my opinion, does work though. When friends tell me about a product they like that tastes better, is easier to use.... I`m more apt to at least check it out.
I agree with all of the above ideas.
Please remember that some of us "boomers" may feel a little bewildered when presented with a widget that is high tech.....If you can present it to me simply, I would be more likely to buy it. KEEP IT SIMPLE! Even if it`s not!
I know this does not apply to everyone, but believe it or not some of our group feel as though they could not learn to use a computer, complicated cell phones or high tech widgets! It has nothing to do with intelligence, but more to do with a certain fear or intimidation of learning something new! I hope I`m making sense.....if not just humor me!
Ten years ago someone gave me their old computer. It sat here for five months, I didn`t even try to turn it on, until finally a friend sat down with me and taught me the very basics......well after a lot of trial and error here I am and barely made it through vacation without a computer! No laptop yet.
Well, that`s my two cents for now! I`m still thinking about it.