How to market a great idea?

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How to market a great idea?

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Kahale

posts: 2

Nov 13, 2007 1:03 PM ET Quote Report Abuse

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I currently have a great idea involving a guaranteed hit in the food industry, Kraft and Near east foods would take the idea and shelve it within a year easily!!! Don`t know how to approach the company with my plan?

TK Boston,MA

Loren

posts: 242

Nov 13, 2007 1:39 PM ET Quote Report Abuse

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Big corporations get routinely pitched with ideas I am sure.

The products the decide to bring to market involve some really
complex testing beforehand. You may have a great idea but it
may never see the light of day.

Consider that the corporate interest must be convinced that the
product is worth investing in advertising, package design and
sacrifice of shelf space occupied by already successful products.

The retail grocery industry is really all about shelf-space and impulse-buy
attractiveness.

Personally I think you should locate a consultant who understands this
industry and pay that person to assist you in locating a corporate entity
with the resources, infrastructure and industry clout to make your
idea successful.

allsmiles

posts: 1

Nov 13, 2007 8:26 PM ET Quote Report Abuse

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Kraft actually has a website for you to submit your ideas. Be careful about the ownership of your idea - you want to make sure you still own it after you submit it. Here is the URL.

http://www.kraftfoods.com/innovatewithkraft/

Good luck.

-------------------------

MC2 Enterprises
Get the Most Out of Your Marketing Dollars

KJC

posts: 69

Nov 14, 2007 8:32 AM ET Quote Report Abuse

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Just out of curiousity, how do you know it is going to be a hit if you have not already pitched it? There are also a lot of regulations within the food industry that you should probably consider inside and out before going to a company like Kraft or TK. You mention being able to go to market within a year, however I would imagine things are slow with the FDA (they are a government agency afterall) companies like the ones you are suggesting do a pretty thorough job of market analysis prior to releasing on a large scale.

scottg

posts: 68

Nov 15, 2007 12:27 AM ET Quote Report Abuse

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I believe there are a few SUNners in the food industry that may be able to make suggestions. I vaguely remember someone mentioning the `Food Show` where you could test your idea. I prefer the local build-up approach wherein you create a reasonably small amount of the product and test it with local consumers in a local shop. If it catches on you can build up from there.

Good luck!

Kahale

posts: 2

Nov 19, 2007 11:43 AM ET Quote Report Abuse

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I attempted to call & email several companies that i thought would be very interested. One has called me, very interested in seeing what i have to offer. I know that i`ve got to get a trademark or attempt to patten it soon!!
i`m excited but unsure of this whole process??

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