That`s the point ... if you had to think to find it, something is wrong there.
But in any case, it wasn`t so much a discussion on house of jerky ... more of a discussion on freshness in general. And Craig, you have a point - I hate going in different Targets to find items in different places (I mean, not just the section locations are different, but the products are in different sections depending on the store`s whims). But I do think you can keep things "fresh" without "overhauling". The blog entries update on the front of my website
every time I post ... but that doesn`t change the whole site. So that leaves us with a good point ... it`s good to designate areas of change. For example, the navigation on Site X will always be located in the top of the left sidebar. New categories might be added, but for the most part, the navigation stays there. But the right sidebar might have an area that announces new specials, and that section is updated twice a month. The specials change - the designated area for them does not. Craig, I think this fits in with your model of the department store as well ... you might have a display for women`s shoes on the corner of one walkway at all times, but what is displayed on that table changes. IMO, this is a much better model for "freshness" than relocating everything ... unless (through tracking) you realized no one even saw your display, in which case you may want to find it a new permanent home. So yes, by all means ... rotate you specials banners, announce your blog posts, make your jerky guy wear a santa hat ... but keep it all in the generally same place!