I like your last comment Craig. So many designer/developers want to fit their clients into a mold of "our way or the highway." While I think that sometimes there is clearly one "best" path; I think it`s an advantage to be able to truly analyze what the client REALLY needs and then do what`s best for them.
Our clients pay us for expertise not just a "pretty picture."
I think it`s also important for web designers to impart the importance of web marketing strategies to their clients. There has to be a balance of having a visually pleasing AND effective site Along With a kick-b#$% marketing campaign leading the right kinds of customers to the door.
You guys all seem so great! In a world of so many mediocre designers it`s awesome to see ones that excel.
I agree with you Terrence. We do basic SEO, the very basic "must haves" of building the site--stuff that is more easily done while building the website. But we refer all clients to trusted SEO and web marketing specialists to finish their "complete package."
However, the only part I`d differ on is that I believe that a great designer isn`t just for "great designs and creativity." The one you really want to hire (and never lose)--is the one that not only has great designs and creativity but knows how to use those talents to REALLY reach your customers in a way that resonates.
Be an expert in your field and refer other experts! :)
Speaking of SEO, I am looking for a SEO firm for our web site www.RealEasybooks.com
After my last disastrous experience, I will only hire one that is recommended by a satisfied customer(s). If there is a satisfied custemer amoung you? I would like to hear from you.