Camisa Bella is a fashion brand of casual/business t-shirts for women over 35 that uses the Internet and crowdsourcing to give women the apparel they want - in this case t-shirts. Our community of designers submits designs; our community of consumers rates designs. By participating in the design process, our consumers tell us what they want. No design is put into production and launched without the wisdom of the crowd influencing and validating the design. We then print and sell the most popular design.
We are on a shoestring budget and currently running a proof-of-concept beta. The critical action for us is to recruit designers whose work we can post for our consumers to rate. The question is, given that we do not have big bucks to pay designers, how do we entice them to participate? We do give $75 for each winning design (must have at least 100 votes) with home page attribution, an onsite gallery for future designs and name recognition on the winning t-shirts. Frankly it`s been hard to get designers to pay attention to us (we think that it is due to the fact that we do not have big dollar rewards.) Our question to the group is "How do we attract designers to be part of this site?"
Please look at the site and give us your ideas.
Dolly Glozer and Barb Hansen
co-founders of Camisa Bella