How to design a great landing page that sells

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How to design a great landing page that sells

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utzjohn

posts: 72

May 15, 2009 11:36 PM ET Quote Report Abuse

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Love to hear everyone`s thoughts on this. I have found, from past experience, that testamonials, gaurantees, a single killer offer (in the upper left if possible) and a single image work best... But again, I would be grateful to hear your experience. Here`s an interesting disection of a landing page used by Quciken successfully :

Increasing Sales Conversion Online - Getting more people to buy

vwebworld

posts: 1237

May 16, 2009 7:28 AM ET Quote Report Abuse

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The single offer or single focus is good and typically the approach for a landing page, although you can employ that practice for a website`s home/main page.

If you go to quicken now, you`ll see their home page is quite different than the one given as an example in the article. Quicken also has one thing that another website may not - name recognition... which makes a single focus approach easier to be effective. Arguably they do not have to tell the viewer who they are or about their expertise before the viewer will read on.

There are three critical factors that make a sale - relevance, differentiation, and trust. How best to optimize those three factors involve, web design, promotion, SEO, and web content writing.

Clean and simple with a specific focus is a good approach.... which is easier to employ if you have one product or service. For those (most) with many, landing pages with a single focus can be a successful choice... or at least restrict your home (or main landing page) to two maybe three items of focus.

~Roland

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Web Design | Best Beef Jerky | ecommerce articles | Follow vwebworld on Twitter

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