You`ve gotten a lot of feedback on this thread, and I felt I didn`t have anything to contribute until you told us your line of business, landscape lighting. I helped an aquaintence of mine formulate his business/marketing plan two years ago and now his business is up and running successfully, although not as fast as he wanted. He is financially viable, with his wife handling all the accounting.
More later, first a little background, or my credintials for this conversation:
I`ve been running my own businesses for the past 23 years, with varying degrees of success and had only one wife (and three incredible daughters) during this rollercoaster of entrepreneurship.
We`ve had our ups and downs, and with my wife, emotionally measured by our financial status. Money = mood/attitude. I`m not knocking her feelings, but it is very frustrating for me when this happens. When things got/get tight, her attitude turns south. She doesn`t always voice it, but her demeanor, tone and non-verbals all scream her dissatisfaction. I`ve had $200K years and $6K years, with matching emotional health on her part. And yes, we`ve almost split over this, not the businesses, but the needs, character issues this type of pressure exposes.
What you are dealing with as you have stated is a wife that is emotionally driven, regardless of her understanding of the logical issues. She`s scared! Security and stability now are far more important to her than future weatlh. She can`t live on future promises. She`d rather be secure than wealthy.
Having said that, information, a plan and measurable progress along that plan may go a long way to addressing her security fears. Show her the plan, back it up with progress. The suggestion of trying this for a few months is great, if she will go along with it.
Now for some concrete assistance:
My friend has established a great business plan and business (with my humble assistance) and he is now one of the top landscape lighting businesses in D/FW.
At the least, I can put you in contact with him and his wife to discuss your business and how you may be able to get to your goals faster. Or maybe a better idea would be to partner with him as a sales agent/installer and let them handle all the materials/supply, with you doing the sales followups, demonstrations and installation.
Let me know if I can help in this regard.
As far as your wife goes, she is your life partner, try to address her fears/needs within your business pursuits.