Forums: Discussions for entrepreneurs and small business.

I would like to have an article in Life & Fashion Magazines.

Any advices on how to contact editors? I already have several press release. Should I just send them? Going on each website and contacting them is too time consuming. Any more effective way? Any list of editors addresses I could find?

Thank you.

Hi abc111,

Thanks for your note.

Instead of sending a press release to hundreds of media members, try contacting the editors via phone directly with your pitch.

Prepare a unique story idea for each person in advance and provide valuable information. For help, see our 7 steps at http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.

This does take time, but it is the way to get media attention and publicity that can be worth thousands in advertising dollars. If you just don't have time to pitch the media, you may want to check into hiring a PR professional to help you.

Hope this helps.

Melanie, Rembrandt Communications, www.rembrandtwrites.com

I think Melanie has a lot of experience with this already, but for me, the way I've gotten into magazines is by pitching my idea over email.  I think if I were the editor, it would be nice to look at your website, consider your topic, etc before giving the go ahead for the article.

ABC111 - I have a website you would like - you can purchase a list of lifestyle/fashion editors without doing all the hard work. Yes, just send them your pitch idea (make it a good one) - and I'm sure you'll get some press. Remember, press love story ideas and new and innovative products!!

Please visit my site - handleyourownpr.com for more info. I also have a special offer on media lists in the classified section - 50% off!

http://www.startupnation.com/community/ads/entry/Get-50-off-any-media-list-at-HandleYourOwnPR-com-

A query letter would be ideal to pitch an article. Check out Linda Formichelli's blog for great magazine writing tips, etc. And pick up writersmarket.com if you want to pitch other ideas..you could try trade magazines.