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Here are five things you should consider as you develop, launch and continue to build a website that attracts, engages and eventually converts site visitors into raving paying clients.
1) Very Visible and Clear Invitation to Take Action
Your call to action, the one action you want prospective clients to take, should be very visible on your home page. It needs to appear ‘above the fold’ meaning that it can be seen without having to scroll down. Why not include it on every page of your website.
The one action that you want people to take needs to be very specific.
You need just one action with simple instructions. Don’t be confusing.
For example, do you want them to: sign up for your ezine, call you, or send you an e-mail? Choose one and make is easy to do.
2) Give Away Something Valuable
Hopefully you offer a free valuable giveaway (a report, audio, or a consultation). It’s easiest if this process is automated so that you save your precious time. There are several options for this; two popular services are aweber.com and constantcontact.com (both offer free trials.)
3) Ability to Stay in Touch
Most people who visit your website will not come back. Not because they don’t like you or what you do, they’re just busy. So you need to invite them to give you permission to be in touch.
This can be linked to your free offer. When the process is automated people who are interested simply need to provide their e-mail address in order to receive your free offer.
If you plan to send additional messages (like a regular ezine) be sure to communicate that clearly so they are aware of that when they sign up.
4) Let Them See You
People want to know who the person behind the business is so please include a photo. We humans like to feel a connection and that can be achieved to a certain degree with a photo.
You can use various photos of yourself (and your team if you have one) on different pages of your website. Make sure the pictures are high quality and fit with your personality and brand.
5) Know Who is Visiting
Analysis may not seem glamorous but it can be really exciting when you understand who is visiting your website.
Google Analytics is free and really amazing way to know who is visiting your website. To sign up just visit google.com/analytics/. It tells you how many people have visited, where people found out about your website, where they are located (with a really cool map), and so much more!
As you can see, building and launching your website is only a small step in your overall marketing and communications plan. It takes ongoing planning and action to ensure your site visitors not only visit your website but keep coming back and remain in your circle of influence. This way they continue to experience ‘you’ and hear your brand voice, so that when they’re ready the person who they’ll invest in – is you.
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