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The soaring price of gas is dominating the news headlines these days. But the price of gas is also affecting the price of other products, such as the food we eat. But there`s a way to use current news headlines to increase sales.
For example, I monetize my website with affiliate programs. I recently changed the headline of one of my sales letters from, "How To Make Money With ebay" to "Defeat Soaring Gas and Food Prices! Increase Your Income With Ebay!"
The impact of that change was immediate and significant. But I didn`t just stop there. I began using the same headline in all of my sig files on the various forums that I belong to. Clickthroughs on my sig file also increased dramatically.
Coincidence? Hardly. Soaring gas prices are a high priority for millions of Americans. And if you deliver a message that promises to relieve their pain, they will be receptive to your message.
Dale King
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