Working in web marketing, SEO is a regular topic of conversation between myself and my clients. Most business owners I have met have either vague or misplaced ideas about search engine optimization, its purpose and its effectiveness for business. To make sure I have as much information on hand at all times to present to any client who is curious about SEO, I have automated google searches set up hunting down the latest and greatest bits of information that exists on the web about it.
Gotta love those searches because today I had a fabulous article pop into my inbox. It`s a blog by a company named MetaSpring and the blog title is "a piece of our mind" (catchy). Today`s blog is titled "SEO Success: Asking Your Client the Right Questions."
Synopsis:
SEO, like any other type of web marketing effort, needs to be personalized to the specific client, product and market to be effective. For example, the article states: "Therefore, it’s important to define your objectives and continually refocus them as the campaign progresses." Like I`ve said many times, this point reasserts that web marketing is a living, breathing media and needs regular TLC to keep it growing nicely.
The article also makes a point to state that the keywords used in your SEO campaign MUST BE SPECIFIC to your site or product. In other words, to have more targeted traffic come to your site, use the keyword example of "amish solid wood furniture" in lieu of any of the the google adwords synonyms or phrases related to "furniture." Despite a reputation as a quantity game, SEO is really about QUALITY traffic. The old addage applies "Bigger (traffic numbers) Does Not Always Mean Better (results).
The article goes on to say, correctly I might add, that in order to attract serious and targeted potential customers or clients to your site, you need to use this customized approach to keywords. More site traffic does not mean more business and "window shoppers" are not the purpose of an SEO campaign (or any other marketing effort, for that matter..).
Wanna learn how you can turn your SEO campaign into a Customized SEO Campaign? Read the entire article here.
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i like the title of this post. i am personally a big advocate of this, which ties into the japanese principle of KAIZEN. plan plan plan very carefully, implement rapidly. plan out your website, keywords, etc and do it right the first time around. many people constantly tweak meta tags, etc to try to gain a few notches in the rankings. i personally think its a complete waste of time.
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Thanks - and I agree that tring to eek any energy out of keywords or meta tags after the site implementation just seems to be a quick fix, and not always a successful one. Thnaks for the comment :-)
When I make recommendations about SEO and doing it correctly I recommend learning from Google. I send people to Google`s Webmaster Central Blog. I then direct them to download the PDF called the SEO Starter Guide.
The next step is to properly choose your targeted keyword phrases. I do not recommend using automated keyword tools and this is why. I provide SEO services for small businesses. Most of my potential clients have never heard of SEO. So coming up with different expressions of SEO will not work.
However, a potential client may actually search for increase website visitors or traffic. You will not likely find these by using these tools. It will require doing manual research. Even then it is very easy to get this part wrong at first. After all, you are attempting to get into the mind of a searcher and to understand how they think about your product or service.
Now, you will need to begin the link building process.
If you have found this useful please consider voting for us in the Home 100 Contest
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I provide Google Places SEO Tucson Phoenix Scottsdale, DIY Google Places SEO Services Tucson Glendale Mesa Arizona , and Google Places SEO Citations DIY from our Tucson, Arizona location. Tucson SEO Solutions 814 N. Belvedere Ave. Tucson, AZ 85711 520-505-6024
The next step is to properly choose your targeted keyword phrases. I do not recommend using automated keyword tools and this is why. I provide SEO services for small businesses. Most of my potential clients have never heard of SEO. So coming up with different expressions of SEO will not work.
However, a potential client may actually search for increase website visitors or traffic. You will not likely find these by using these tools. It will require doing manual research. Even then it is very easy to get this part wrong at first. After all, you are attempting to get into the mind of a searcher and to understand how they think about your product or service.
Now, you will need to begin the link building process.
If you have found this useful please consider voting for us in the Home 100 Contest
-------------------------
I provide Google Places SEO Tucson Phoenix Scottsdale, DIY Google Places SEO Services Tucson Glendale Mesa Arizona , and Google Places SEO Citations DIY from our Tucson, Arizona location. Tucson SEO Solutions 814 N. Belvedere Ave. Tucson, AZ 85711 520-505-6024
Cast your mind back to the time before Google ruled the earth, a time when folks were getting excited about Excite, and Altavista and Lycos were contenders. 1999 was a foreign land with a futuristic language: full of eyeballs, portals and paradigm shifts. It even had a new economy!
Today, the mobile web is at the same stage in its evolution. It’s a mystical time again: nobody's too sure what the killer apps are going to be and which online businesses models are going to win (aside from gambling and porn)... but, based on the lessons we learned the first time around, one thing's for certain: search and searchengine optimization (SEO) is going to be critical to establishing the mobile web.
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Lunar Calendar 2012
Cast your mind back to the time before Google ruled the earth, a time when folks were getting excited about Excite, and Altavista and Lycos were contenders. 1999 was a foreign land with a futuristic language: full of eyeballs, portals and paradigm shifts. It even had a new economy!
Today, the mobile web is at the same stage in its evolution. It’s a mystical time again: nobody's too sure what the killer apps are going to be and which online businesses models are going to win (aside from gambling and porn)... but, based on the lessons we learned the first time around, one thing's for certain: search and searchengine optimization (SEO) is going to be critical to establishing the mobile web.
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Goal Setting Worksheet
Learning how to optimize websites for search engines and market businesses online is the name of the game right now, forget in a few years. The Web revolution has already started, and increasing the visibility of your business on the Internet is already becoming a difficult task due to increased competition. If you're a business owner, your mind should be focused on increasing your visibility online and finding new customers that way. The Web has changed the economic marketplace lot, so business owners are going to have to force themselves to change with it.
It's very good information given here. good job done. thanks
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