Thanks for your note.
For HARO (great site at http://www.helpareporter.com/
for those of you who want to hear what media members are looking for three times a day), it`s important to read exactly what the editors want for their gift guides and send what they are asking for. And if you still have questions, contact the media venue and ask! (For gift guides, they usually don`t want a story angle, just the product benefits)
(And for those of you new to HARO, this goes for all the pitches on the HARO list. If you pitch the reporters things they don`t want, you will hurt your media relationship with these people!)
Right now, it`s a terrible time to pitch anything that is not related to the elections or the economy (other than specific media requests and gift guide requests).
And the whole pitching process can get overwhelming...but don`t let it. Keep it simple.
Think about what you would want to hear about if you were a specific reporter and go from there. Try not to be too pushy. Reporters will appreciate your honesty and professionalism.
Hope this helps for now! Thanks,
CEO, Rembrandt Communications®, LLC
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