Forums: Discussions for entrepreneurs and small business.

If you sell high-priced e-books, I have a nice little price justification technique you can incorporate into your salescopy to help improve your conversions..

At the end of your salesletter or in the P.S., ask the question:

"Is my e-book worth $97?"

Answer the question like this:

"If you look at my e-book as just words on a computer screen, probably not. However, if you look my e-book as a tool that can save you years of headaches and frustration and  help you make a lot more money in a fraction of the time, then it`s worth 10 times the price. Why not order TODAY?"

Try it. It really does work.

Dale King

 

 

 

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Here`s another one:

"How much would it cost you if you were to (name an action and solution in the book) do this the wrong way?"

In other words, let`s say your e-book explains how to close 10% more sales, showing specific techniques for a list of standard reasons a prospect says no. Ask the e-book potential client, "How much money did you lose this year due to customers telling you they weren`t interested because......(name 1)?"