Forums: Discussions for entrepreneurs and small business.

What is the best way to get your business noticed and in the public eye without paying for it.

Hi gratitudewave,

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Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites

The fastest way is for Oprah to talk about your business on one of her shows. Other than that, there isn`t a fast way. 

So...the real question is, how do you get Oprah to talk about your business?


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Brandon
De Novo Pittsburgh Chiropractic & Health
Treating Pittsburgh`s Athletes
www.denovopittsburgh.com

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Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites

I will have to keep that in mind.  thanks!


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Brandon
De Novo Pittsburgh Chiropractic & Health
Treating Pittsburgh`s Athletes
www.denovopittsburgh.com

Aside from Oprah, there are some other great ways to get your new business noticed. They are not necessarily fast ways, mind you, but they are effective and either free or low-cost.

I recently launched a new local business (back in March, actually),  and the first thing we started out with was hardcore SEO. Before we started making public announcements, I wanted to be sure that if someone decided to look us up online, they could find an abundance of information. So we really optimized our site, sent out a few good-quality press releases and started a blog (which we also optimized with care). This didn`t cost us a cent, and we were soon ranking in the top few positions in Google for our desired search terms.

Once the online image was  taken care of, we did a bit of pro bono work to get some samples and testimonials going, and then we got heavy into physical networking. We looked for networking groups in the area that were up our alley, joined, and started participating as much as we could without trying to sell anything. This was, again, free (with the exception of gas & maybe a cup of coffee). We even started a networking group ourselves, offering free insight into our area of expertise through seminars & workshops and things like drawings for free advertising for the members. That has grown into a beast all its own! It was not free, but fairly inexpensive. Since then, we`ve taken every possible opportunity to meet up with other professionals to find out how we can help each other. As a result, the word-of-mouth has really taken on a life of its own.

Online, we continue to do lots of social networking, we post videos on popular sites, we create white papers for potential customers to download, we write articles, we comment on blogs written by others etc. All of that is free. The only thing it takes is time. There are no quick fixes when it comes to building your business image & reputation. One wrong move can mess things up before you really even get started. Taking time to build your reputation properly will ensure that things run smoothly (and that you`re able to tap into the largest source of free marketing, word-of-mouth) in the future.

I know you asked for a free way to advertise your business. This isn`t free, but it`s very cheap compared to other options. Use your vehicle. Purchase decals (usually less than $200) for your vehicle (Rear Window, Side Panels, Side Windows) with your company name, logo, web address, and contact information.

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The ConsumerTreehouse.com Team
www.consumertreehouse.com

Hi,

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Author of "You Can Be Famous! Insider Secrets to Getting Free Publicity."

MYlink

Free Consultation: MyEmail

Co-author of "Power Persuasion: Using Hypnotic Influence to Win in Life, Love and Business." (David R. Barron and Danek S. Kaus)

I think the best way to get free promotion is using the SNS, such as Facebook and Twitter. They help you get connected & socialize with people, which then help spread your product/service out there. Also, a well organized SNS activity can generate limitless visits and participates within a short period, giving the opportunity for your brand to be know all over the nation over night! It's somehow a method combine marketing & PR at the same time. 

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